Mia Richfield

Content Creator | Content Marketing | Brand Partnerships | Bachelor of Communication Graduate

Napier, Hawke's Bay, New Zealand

About

Kia ora! I'm a NZ-based content creator and 2024 Bachelor of Communication graduate from the University of Canterbury though my career took a turn I never saw coming. After moving home to Hawke's Bay, I fell into content creation through TikTok and haven't looked back. I now work with brands I love, creating authentic recipe, lifestyle, wellness and fitness content across social media, websites, eDMs and more. Recent highlights include working with Lorna Jane, Adidas, Chemist Warehouse and Rebel & You, attending NZ Creator Con, and working as an NZME Brand Ambassador. My communication degree gave me the strategy behind the content but it's the creativity, consistency and community that's driven the growth. Outside of work you'll find me in the surf or by the water a lifelong surf lifesaver and swimmer at heart. Want to work together? Email me: [email protected]

Experience

  • Content Marketing Independent Contractor at Rebel & You Ltd.
    Mar 2026 - Present · 4 mos

    Content Creator for Rebel & You Creating recipe, lifestyle, wellness and fitness content across social media, website, eDMs and retail marketing. Keeping the brand's rebellious, clean-label identity consistent across every channel.

  • NZME Radio Brand Ambassador at New Zealand Media & Entertainment (NZME)
    Mar 2026 - Present · 4 mos

  • NZ Content Creator at Self-employed
    Feb 2026 - Present · 5 mos

  • Lifeguard at Christchurch City Council
    Jul 2023 - Nov 2025 · 2 yrs 5 mos

    Current Part Time Lifeguard at Jellie Park Recreation and Sports Centre. Also qualified to work at other CCC Pools such as Matatiki and Graham Condon. In charge of pool safety, water testing, working with a big team and other various jobs around the pool.

  • Test Coordinator at Swallowing Technologies Ltd
    Jun 2025 - Oct 2025 · 5 mos

    Leading a major project as Test Coordinator – ensuring our product, BiSSkApp, is the best it can be for clinicians and patients.