Alessandro Cereda

Entrepreneur / Founder of MiaMily / Father - Sharing the real journey of building a global brand.

Lugano, Ticino, Switzerland

About

Entrepreneur, husband and father of three. Building a global brand from scratch while navigating growth, uncertainty and pressure. I share the real side of entrepreneurship, no filters, no shortcuts.

Experience

  • MiaMily (12 yrs)
    • Chief Executive Officer
      Nov 2014 - Present · 11 yrs 9 mos

    • CEO / Founder
      Aug 2014 - Sep 2023 · 9 yrs 2 mos

      The Miamily team and myself have created a new, better and unique Baby carrier called HIPSTER. Our HIPSTER is carefully designed to allow you to carry your baby longer, much more comfortably and effortlessly.

  • Hedge Fund Manager at LFG+ZEST
    Aug 2012 - Dec 2015 · 3 yrs 5 mos

    Responsible for conducting the hedge fund's investment strategy, raising investment capital and rebalancing investments to maintain a given risk/reward ratio. Participate in the development and the portfolio management implementation of the multi-asset allocation process across traditional and alternative assets Member of the investment committee.

  • Senior Portfolio Manager at Financial Strategy S.A.M
    Jun 2000 - Aug 2012 · 12 yrs 3 mos

    Offer financial advises and recommendations pertaining to fund management of a client's financial assets and help them receive better returns. To research on all possible investment areas and provide the best possible recommendation to help better invest their client's savings. Research: Contribute to investment process (views on asset class - fixed income and investment ideas); search and selection of investment products in-line with client suitability and regulatory compliance in multiple jurisdictions; present investment ideas to the Investment Committee including any necessary documentation; contribute to investment publications Portfolio management: contribute to the management of client and proprietary portfolios (multi-asset with special focus on fixed income); develop and maintain tailor-made solutions for discretionary management and/or UHNWI Client contact: Presentation for and to advisory and discretionary clients (portfolio review, investment advice and recommendations, performance analysis); fixed-income and if required multi-asset investment proposals for clients for portfolios and instruments