Kirkby-In-Ashfield, England, United Kingdom
Hi, if you're new here, welcome! 🩷 I'm Mia, a digital marketing professional with a passion for content creation, branding, and building engaging online communities. I enjoy both leading & collaborating with others, managing creative projects, and bringing ideas to life through digital marketing. Currently, I work as a Marketing Executive at Badgemaster, where I lead day-to-day marketing activity across both Badgemaster and Corporate Insignia. My role covers everything from social media coordination and email campaigns to content creation, marketing analysis & database management. I originally joined the company in an e-commerce role before progressing into marketing administration, where I gained experience working alongside an external marketing agency on projects ranging from rebrands and campaigns to social media strategy and content creation. Taking the lead on bringing marketing fully in-house has been an exciting step in my career and has allowed me to develop both creatively and strategically. Alongside work, I'm currently studying Business & Marketing at Manchester Metropolitan University. University has given me the opportunity to grow not only professionally, but personally too, through new experiences, challenges, and opportunities outside the classroom. One of those opportunities has been joining the Manchester & Salford Universities' OTC, where I’m currently training as an Officer Cadet. Volunteering is also a huge part of my life, and where most of my LinkedIn content is focused. I'm an adult volunteer with Nottinghamshire Army Cadet Force, where I support my local detachment while also helping with social media, outreach and PR aspects for the wider unit. Two of the highlights each year for me in the ACF are Annual Camp, where we get the chance to fully immerse cadets in training and development across the week, and the Royal Artillery Cadet Cup, where I coordinate training and prepare the teams attending the competition each year. With university keeping me busy, these have become the areas I focus most of my time and energy into within the ACF. Overall, I'm someone who loves creativity, new challenges, and constantly finding ways to grow and improve, both professionally and personally. Join me for the journey!
After over two years of collaborating with an external marketing agency, I’m now leading our marketing function in-house at Badgemaster. This role marks an exciting step forward, taking ownership of marketing activity across both Badgemaster and Corporate Insignia, By Badgemaster, and driving a more integrated, in-house approach. In this role, I oversee and execute day-to-day marketing activity across both Badgemaster and Corporate Insignia, By Badgemaster. Working collaboratively with internal teams across design, media, e-commerce, and web, I am responsible for delivering cohesive, data-driven marketing strategies that support brand growth and customer engagement. Key Responsibilities: Leading the in-house marketing function across two brands, managing and executing all core marketing activity Planning and delivering email marketing campaigns, including content creation, segmentation, and performance analysis Managing and growing social media platforms, including LinkedIn, Instagram, Facebook, and TikTok, balancing both B2B and culture-led content Analysing marketing data, including enquiry trends and customer behaviour, to inform strategy and optimise performance Maintaining and optimising a contact database of 100,000+ records, ensuring data accuracy and effective targeting Collaborating with internal teams to produce high-quality creative assets, including photography, videography, and design Supporting wider digital marketing efforts, including website updates and e-commerce activity Building on experience gained from working with an external agency, applying strategic insight to in-house campaigns and long-term brand development This role marks a key milestone in my professional development, transitioning from supporting marketing activity to leading it, while continuing to grow within a collaborative, fast-paced environment.
Badgemaster is the UK's leading badge design & manufacturer. They specialise in high-quality name badges for some of the biggest names in retail & hospitality. As a Marketing Administrator at Badgemaster, my key responsibilities include: Content creation & social media management for more culture focused platforms such as Facebook, TikTok and Instagram. Data analysis including enquiry statistics and customer behaviour. Organising, cleansing and updating a contact database of over 90,000 contacts. & a combination of photography and videography for culture posting on social media. The dynamic environment at Badgemaster has been fantastic for developing collaboration skills and has given me the opportunity to work with an external marketing agency. We've collaborated on things as big as Bargemaster's 2023 rebrand, to new campaigns, to general social media management.
Created custom badge designs tailored to customer and market needs. Produced high-quality product images using Photoshop and Kodak Pro Studio, ensuring accurate representation for online listings. Managed product listings on Amazon and Etsy, optimising titles, descriptions, and visuals to enhance visibility and drive sales.
Following Badgemaster's acquisition of Corporate Insignia, my role expanded to lead the marketing function across both brands. After bringing marketing in-house, I took over responsibility for all activities previously managed by an external agency while continuing to oversee Badgemaster's marketing strategy and execution. Today, I manage the end-to-end marketing for both businesses, planning and delivering campaigns that strengthen brand awareness, generate leads and support business growth. My responsibilities span social media management, email marketing, content creation, copywriting, digital campaigns, branding, and wider marketing strategy, ensuring both brands maintain a consistent and engaging presence across all channels. Balancing two established brands simultaneously has allowed me to develop a broad skill set while driving marketing initiatives that reflect each company's unique identity and commercial objectives.
After stepping down from my previous role as CMO, I now manage all social media channels and handle aspects of Public Relations for C Battery which is a sub unit within Nottinghamshire Army Cadets UK, (including Bulwell, Hucknall, Eastwood, Sutton-in-Ashfield, Mansfield and Kirkby-in-Ashfield) which requires photography, videography, regular copywriting for news & updates, editing & attending any social events. Despite stepping down form my role as CMO I also continue to manage the county Nottinghamshire Amry Cadets LinkedIn Page.
Proud to step into this exciting voluntary role as the County Media Officer for Nottinghamshire Army Cadet Force (Notts ACF), supporting one of the UK’s most inspiring youth organisations. This is a county-wide position responsible for managing and developing all digital and social media platforms, including our website and various recruitment-focused initiatives. My role involves working closely with all four units across Nottinghamshire, attending camps and events to capture high-quality photos and videos that showcase the incredible experiences, skills, and personal growth our cadets achieve. I'm also actively engaging with cadets and adult volunteers to gather stories, insights, and fresh content angles, helping to highlight the best of what Notts ACF has to offer to both current members and potential recruits. This opportunity allows me to combine a passion for digital storytelling with a commitment to community engagement, while helping to raise the profile of the Army Cadet Force and the amazing young people who are part of it.
As Marketing Executive at Badgemaster, I worked closely withRob at PrimeTech Print while it was then operating under Badgemaster’s management. When PrimeTech Print became an independent company, I was honoured to be invited to continue supporting their marketing efforts on a freelance basis. Shortly after their transition to independence, I led a full brand refresh to help reposition the company for its next chapter. This included refining their visual identity and tone of voice to better reflect their values and market positioning. Currently, I manage PrimeTech Print’s social media presence and email database, focusing on customer engagement, brand consistency, and promotional activity. This role has not only deepened my marketing expertise but also given me valuable experience in managing my own workload and building long-term freelance relationships.
The cadet RSM, or WO1, is the 6th and highest rank you can achieve within the ACF, meaning I was responsible for the welfare, training, progression and enjoyment of all the young cadets, county wide, within Nottinghamshire ACF, working alongside adult volunteers who supported me in this role. I achieved this through my hard work, dedication, and passion towards the organisation and, more specifically, the younger cadets in it, prioritising the 'big-sister-role-model' role for those who needed that extra push. I loved every minuet of my time as a cadet RSM, and I was so honoured to be trusted with the responsibility, reputation and pressure that comes with the role, but by far the most enjoyable part was watching other young cadets grow and gain confidence the same way I did, and supporting them to help them create their own cadet story. If I could ask for one thing from the ACF, it's that all of my cadets turn out 100 times better than I did, again and again, and I would put them all on my shoulders to help them get there.