London, England, United Kingdom
· Lead social media strategy, including content creation, for The UK Tea Academy and The Leafies International Tea Awards. · Planned and delivered social campaigns for The Leafies International Tea Awards, contributing to the event selling out. · Design branded marketing assets, including PowerPoint presentations and social templates. · Produce weekly and monthly performance reports, providing actionable insights and recommendations. · Lead regular stakeholder meetings to review results, optimise strategy and align on priorities.
· Provide in-store sales support, delivering a high standard of customer service and building strong customer relationships. · Use Shopify to process sales, manage orders and support day-to-day retail operations. · Assist with stock management, including regular stock takes and inventory organisation. · Support the overall store experience with merchandising, by maintaining visual standards and assisting customers with product knowledge and styling advice.
Employed on a part-time, freelance basis over the Christmas period assisting with: · Creation and maintainence of brand assets using Canva, including a brand bible and press kit, ensuring consistent brand messaging and visual identity. · Develop a bank of press releases and media pitches aligned with brand and product launches. · Build and manage targeted press lists, tailoring outreach to relevant media, journalists and publications.
• Took over from the Head of Marketing as Wild by Tart’s first full-time marketing employee, I managed and I was entirely responsible for all areas of marketing within the business, including: - Partnerships and collaborations. - Digital marketing and social media (Instagram, LinkedIn, Website) and newsletter strategy. - Events and activations (incl. retail pop-ups). - General marketing activities (incl. SEO, brand experience, driving customer traffic, photoshoots). • Highlights and key statistics include: - Increased social media following by 28% and email subscribers by 65.7%, maintaining month on month reach growth throughout • Key collaborations and events that I introduced and executed include: - An episode in Dr Alex George’s “Alternatives to going to the pub series.” - International Women’s Day Event featuring: Gemma Bell, Amelia Christie-Miller, Ravneet Gill, Ravinder Bhogal and Noor Murad. Securing Sheerluxe coverage and our best performing Instagram post - reaching 40,000 accounts, and exposure to the panelists’ 526,000 followers. The event sold out. - Relationship-building event series: Earth Month Suppliers Lunch with brands such as McNean Whisky, Wildfarmed, Natoora, and Chalkstream Trout, SW1 Retailer Lunch attended by founders of Brora, Penelope Chilvers, Amie Wine, Studio Pottery, Loquet London and more. - Courtyard takeover and pop-up in collaboration with Della Vite Prosecco achieving coverage in Citizen Femme, Conde Nast Traveller, Grazia, The Handbook and Sheerluxe – amounting to 4 million monthly unique users reached. - Refurbishment collaboration with Farrow and Ball, CINNY, OKA and Pelican House reaching 269,700 followers.
• Looked after the PR for Travel Texas, Visit San Francisco, and briefly the Saudi Tourism Authority; holding regular meetings with heads of both tourism boards to brief them on our strategy. • Organised and hosted a press trip to Texas, escorting journalists from Reach PLC, Metro UK, and Culture Trip to Dallas, Fort Worth, and Grapevine — resulting in coverage with a monthly unique user reach of approximately 47 million. • Monitoring media outlets and recording coverage, analysing the results to inform our strategy. • Writing and researching press releases and pitches, securing media placements and boosting brand visibility. • Media outreach and networking, establishing relationships with influencers and journalists.