Quezon City, National Capital Region, Philippines
I’m an editorial and creative producer with a background in journalism and content writing, now blending words, visuals, and strategy to tell stories that connect. I’ve written for magazines, reported for trade publications, and managed editorial teams — and in recent years, expanded into video production, motion graphics, and brand storytelling. Whether it’s a feature article, a short-form video, or a brand’s vision and message, I bring clarity, care, and creativity to every project, helping ideas take shape and resonate with the right audience.
* Develop and implement comprehensive content strategies to support AIIB’s mission in international development and infrastructure finance. * Produce high-quality written content, including articles for reports, aligned with AIIB’s brand guidelines and public policy objectives. * Collaborate with cross-functional teams in editorial and corporate stakeholders to ensure consistency and effectiveness. * Proficient in technical writing, copyediting, and proofreading.
- Collaborate with brands, creators, and advocates to uncover the heart of their story and express it with clarity, care, and creativity. - Shape brand foundations — vision, mission, values, and message — so every piece of content is rooted in purpose. - Produce and edit engaging videos, motion graphics, and visual content that resonate and connect with audiences. - Craft compelling narratives across platforms, blending strategy with storytelling to make content both beautiful and impactful. - Use data and insights to refine creative direction, ensuring each project achieves both emotional and strategic goals.
* Support post-production workflows by organizing media assets and providing technical support. * Prepare footage for editing and post-production processes, ensuring smooth workflow and project efficiency. * Collaborate effectively with diverse production and post-production teams to achieve creative and technical goals. * Proficient in industry-standard editing software, including Adobe Premiere Pro, Adobe After Effects, Avid Media Composer, Davinci Resolve
* Maintain efficient post-production workflows by organizing media assets and providing technical support. * Prepare footage for editing and post-production processes, ensuring smooth workflow and project efficiency. * Collaborate with diverse production and post-production teams to achieve creative and technical goals. * Proficient in media asset management software and file-based workflows.
* Improved the clarity and impact of complex research and project monitoring report on the rehabilitation of Marawi City. * Enhanced document readability and comprehension through effective copyediting and proofreading. * Skilled in transforming technical information into engaging and accessible content.
* Develop engaging copy for marketing campaigns. * Collaborate with creative and marketing teams to produce effective marketing materials that drive brand awareness and customer engagement. * Ensure timely delivery of high-quality marketing projects. * Proficient in copywriting, editing, and proofreading.