Greater Paris Metropolitan Region
Senior Marketing Manager at Findymail. Leading all marketing activities at Findymail (paid acquisition, SEO/AEO, lifecycle marketing, etc.) Findymail help modern sales teams find B2B contact details of anyone, anywhere. → 10 years building full-funnel marketing strategies for tech and SaaS companies → Scaling paid acquisition and SEO programs in the US and EMEA → Leading B2B demand generation across global markets Findymail is trusted by the best sales teams in the world including: Clay, Gartner, Instantly, lemlist, Breakcold, Apollo, AiSDR, Leadspicker, Firmable, and Reply ➡️ Follow me for content on B2B SaaS marketing ➡️ DM me on LI or email me at [email protected] for collabs ➡️ Visit findymail.com if you need B2B data that’s actually accurate
Accurate B2B emails, phone numbers, lead finder & CRM enrichment for modern sales teams - A data provider that you can actually trust, with built-in verification and guaranteed accuracy - A lead finder powered by AI so that you can build prospecting lists fast without manual review required - Real-time intent signals that help you reach companies at the right moment - A plug-and-play CRM cleaning and enrichment tool that maintains the data in your CRM on auto-pilot
- Led digital marketing strategy across global markets, including the US and EMEA, to boost online visibility and drive lead generation through paid ads, organic SEO, and social media. - Managed and mentored a team of 3 across campaign planning, content creation, and web marketing. - Optimized conversion rates via A/B testing and landing page improvements. - Developed and managed marketing automation workflows to enhance lead nurturing and scoring. - Oversaw budget allocation to maximize ROI and reduce customer acquisition costs. - Aligned marketing initiatives with sales objectives, ensuring an integrated approach for pipeline acceleration. - Collaborated with cross-functional teams, including product and sales, to refine messaging and market positioning.
- Led marketing campaigns to increase QuickBooks awareness and drive adoption among accountants. - Developed a multi-channel demand generation strategy, integrating telemarketing, partnerships, and events. - Implemented and optimized marketing automation programs to improve lead nurturing and conversion. - Managed marketing budgets, ensuring strong ROI and pipeline contribution. - Worked closely with sales to enhance lead qualification and streamline the customer journey. - Developed content strategies with external agencies and partners to strengthen thought leadership and engagement.
- Led digital marketing and demand generation strategy across EMEA to support business objectives and pipeline growth. - Launched and optimized performance marketing campaigns (LinkedIn Ads, Google Ads), achieving strong CPL reductions. - Managed a team of four, driving content strategy, SEO, and marketing ops. - Implemented new sales and marketing tools to boost efficiency and enablement. - Oversaw blog development and regional content distribution.
- Developed and coordinated multi-channel marketing programs to nurture leads and engage customers across EMEA. - Managed campaign execution across email, webinars, events, and paid channels to support lead generation objectives. - Optimized marketing automation flows and CRM segmentation to improve conversion. - Collaborated closely with sales to align campaigns with business goals. - Ensured high data integrity and proper targeting in lead databases.
- Led marketing initiatives to drive visibility and engagement for Wabel’s summits. - Managed outbound and inbound marketing strategies, including press relations and digital campaigns. - Built partnerships with industry experts, media outlets, and associations. - Developed targeted messaging and branding for key industry events and networking initiatives. - Designed and executed lead generation strategies to support business development objectives.