Maartje van den Dungen - Meijs

Global Head of Consumer Data and Profiling at Philip Morris International

Lutry, Vaud, Switzerland

About

I love data analysis, behavioral research, and being the bridge between data (science) and business. I like to come up with innovative ways to answer a question, am keen to put into practice what I learn from the data and love to explain difficult things in easy language. I strongly believe that one can generate better ideas and solutions when working in a team. I have a PhD in Social Psychology, I now work at PMI as global head of Consumer Data, Audiences and Profiling.

Experience

  • Philip Morris International (7 yrs 10 mos)
    • Global Head Consumer Data, Audiences & Profiling
      Feb 2024 - Present · 2 yrs 5 mos

    • Head of Audience Strategy and Profiling
      Jul 2020 - Feb 2024 · 3 yrs 8 mos

    • Manager, User Retention and Content Optimization
      Sep 2019 - Jul 2020 · 11 mos

  • Consultant and Data Analist at Cmotions
    Jul 2016 - Aug 2018 · 2 yrs 2 mos

  • Masterclass marketing data analysis participant at Cmotions Recruitment
    Apr 2016 - May 2016 · 2 mos

    A six-week program that focuses on consultancy skills, personal development, data analysis (machine learning and statistics) and tools such as SQL, R, Python, and SAS EG.

  • Tilburg University (6 yrs 9 mos)
    • PhD Tilburg Institute for Behavioral Economics Research/Social Psychology
      Sep 2010 - Jun 2015 · 4 yrs 10 mos

      TIBER is a research institute studying the psychological processes underlying individual choice and economic decision making from an interdisciplinary perspective. As a PhD I did data analysis and conducted and reported research for 75% of my time. The other 25% of my time I worked as a teacher at Tilburg University where I supervised students on their research projects and/or thesis, taught seminars (16 up to 100 students) to undergraduate students in Psychology, and did course management for several undergraduate seminars. Supervisors of dissertation: Dr. Joris Lammers (assistant professor of Social Psychology at the University of Cologne), Dr. Kate A. Ratliff (assistant professor of Psychology at University of Florida), and Prof. Dr. Marcel Zeelenberg (professor of Economic Psychology at Tilburg University). My dissertation is titled “Identification with Feminism: Antecedents and Consequences”. As a PhD, I taught the following seminars: Cultural Psychology, Introduction to Psychology for Social Scientists, Attitudes and Communication, Group Dynamics, Introduction to Psychology, Academic Skills, Conversational Techniques, Media and Communication, and Introduction to Social Psychology.

    • Science Shop Employee
      Oct 2008 - Aug 2010 · 1 yr 11 mos

      The Science Shop of Tilburg University is the bridge between the knowledge at Tilburg University and non-profit organizations. The Science Shop matches students to non-profit organizations that have a research question. As a student employee I held intake meetings with non-profit organizations who have a scientific research question, I matched students to these organizations and supervised the process of completion of the project.

  • Internship at Goals Marktbewerking
    Sep 2007 - Feb 2008 · 6 mos

    Marketing and communication agency As an intern I assisted the project managers in different marketing- and communication projects.