Pully, Vaud, Switzerland
Specialties: Marketing, Business, Management, Team Leadership, Communications, Branding, Content
People: leads multidiciplinary team of over 30 people; Sponsorships: sales, closing and management of clients like Banco do Brasil, Mikasa, Gol, 1xBet, Galerabet, Lorenzetti, Eurofarma, Riachuelo, Asics and Ortobom Innovation & New Business: CBV unified database, e-commerce, O/O Fantasy Game Cravada, OTT Canal Vôlei Brasil, new digital content distribution partneships, Streaming Docuseries, Digital Media live ROI and sales, Hospitalitty program at the venues: Media: - 90% growth in media rights revenue in 2 years; - From 0 to 4 Superliga games a year on Brazilian FTA Globo; - From 88 to over 200 per season live matches on cable TV Sportv; - 150% growth on OTT suscriptions and revenue; - New Media partners like Twitch, Globo Play and Kwai. - Produced the most watched Olympic Sports docu-series in Globo Play platform: Sem Bloqueio; - Launched 2 exclusive O/O IG, Facebook and Tiktok channels for Men and Women Superliga; -100% growth in international betting rights revenue. Ticketing: 110% YOY revenue growth on VNL in Brasilia, side court hospitality seats product launched. Sold out 2 years in a row; Hosting and event production: more than 10 international events hosted and produced in Brazil, over other 10 self-produced events for Superliga clubs, 25 Beach volleyball events accross more than 30 Brazilian host cities. + 40 produced events in total. PR: helped to build CBV reputation in media partners like Globo, Sportv, Maquina do esporte, Meio e Mensagem, UOL,O Globo, Lance, Bandeirantes, TV Record Branding: Superliga brand update, Brazilian Beach Volleyball Tour re-branding project: new brand, punchline, brand manifesto, arena layout, mascot; Sports Management: 1st Brazilian League to have ever banned a club for Financial Fairplay Law breach, first sports league to adopt anti-hate policies at the competition rules, grew 2nd division number of clubs in 25%. Distributed over 10MM R$ in VIK, Services and cash value to Superliga clubs per season;
- Commercial Product Design: Business Model, Deliverable´s, Media, Valuation and Sales Pitch; - Processes, People and Project management; - Social Media strategy, planning and operational team management; - Launch of iBest 2021 Web Project: registration and voting App, Wix Website, Growth Marketing; - Public relations and e-mail marketing campaigns; - Influencers and Talent Agencies management; - Business Ecosystem OKR´s design and development; - Direct report to the CEO;
- Operations: leads marketing, creative, sales, communications, digital, projects, accounts, production and finances teams. ( around 40 people); - Agency´s Strategy/ Business Plannning and Development; - People, Products, P&L, Projects, OKR´s, KPI´s and Processes management; - Multi Platform Management: PESO, Digital Media, Content, Influencers, Events, Activation, Integrated Communications, PR, Hospitality, Social Responsability, Sponsorship, Institutional Relationship; - Senior account direction: NFL, Petrobras, Gatorade, Uber, Shell, Budweiser, Reserva, Beats By Dre, Street League Skateboarding among others; - Projects Direction: Beats By Dre Olympic House, Uber #NaCaradoGol, NFL Brazil, Gatorade Digital Media Activation and Reserva, - Sponsorship and Media packages sales for clients such as: TNT Energy Drink, Petrobras, Adria, B2W, Shell, ENEL; - Live Content Projects in partnership with Globo Group: Rei e Rainha do Mar, Raia Rápida, Craques do Footvolley, Gigantes do 3x3, Campeãs da Areia and SLS; - OTT Platform Business Development and Promotion: Roland Garros, NFL Gamepass and SLS ETN; - Relationship with the Brazilian sports ecosystem: Elite athletes, amateur athletes, Confederations, media, fans, sponsors, venues and city halls.
- Social Projects and Programs; - Events and Operations planning, design and production; - Sponsorship and revenue streams management - Marketing & Fiscal Incentive Laws mechanisms; - Volunteer programs; - Strategical partnerships.