Martin Michael Hansen

About

More than 28 years of experience in Marketing & Sales within BtB and BtC - especially strategic integrated marketing, digital experiences and branded utilities. 5 x Advertising Effectiveness Award winner. Experience from a danish large cap TDC as Director of Marketing and several positions as a consultant at Kunde & Co., Saatchi & Saatchi and Umwelt. Now CEO and Partner at Umwelt. Winner of danish and international awards - primarily for projects within Business-to-Business, Financial Services and Consumer/Lifestyle. (Global awards: Webby, Lovie,The FWA, Awwwards, CSS Design Award, ECHO) From May 29th 2020 Umwelt A/S is merged with Yellow Advertising A/S - enabling the joint company to operate with integrated marketing, concept development and digital assets. Specialised in advanced digital marketing, high complexity solutions, concept development, integrated marketing on an international level: Concepts/Branded Utilities: Jamo SoundGuide 2000 TDC/YouSee Play 2008 PFA Pensionstallet 2012 PFA Optimator 2013 PFA Conductor 2014 PFA Pensionsplanen 2015 Georg Jensen The Gift of Giving 2015 VELUX “Se Lyset” 2018/19 VELUX “The Biggest Change” 2020 ROCKWOOL “Behind The Facade” 2022 Carlsberg & Schulstad - Barbara 2026 Yellow Umwelt has won 11 Advertising Effectiveness Awards - four of them Grand-Prix. Our clients include:

Experience

• Yellow Umwelt A/S (Full-time · 6 yrs 2 mos)
  • CEO & Senior Partner
    Sep 2025 - Present · 10 mos

  • Co-CEO & Senior Partner
    May 2020 - Sep 2025 · 5 yrs 5 mos

    Co-CEO and Senior Partner at Yellow Umwelt Clients: Novo Nordisk Foundation (Foundation) Dansk Retursystem (Sustainability) FC Copenhagen (Football Club) Danica (Pension Fund) Carlsberg (Brewery) Novo Holdings (Fund) DSB (Railroad) Djøf(Union) Stillstrom by A.P. Møller-Maersk (Cleantech) Pågen (FMCG - Sweden) Dansk Erhverv - MERK (Organization - Danish Chamber of Commerce) Audo (Furniture) (Winner of The FWA) Hafnia Law Firm LLP ALTI Group (Shopping Malls - Norway) Jera Capital (Financial Services) Schulstad (FMCG) Jacobsen (Brewery) Wik & Walsøe (Porcelain - Norway) Egmont (Publisher/Media Group)

• Jurymedlem Effie Awards Denmark at Effie Worldwide
  Jul 2022 - Present · 4 yrs

  https://markedsforing.dk/artikler/nyheder/effie-awards-danmark-udvider-i-2026/

• Jury member Danish Digital Award at Danish Digital Award
  Jul 2019 - Present · 7 yrs

  https://danishdigitalaward.dk/dda-juryen-2022/

• Advisory Board Member at BARC Scandinavia
  Jun 2023 - Present · 3 yrs 1 mo

  Business of Art Culture. Rådgivning om transformative løsninger til fremtidens kultursektor

• Partner & Member of the Board - Co-Founder at Xtools ApS
  Dec 2022 - Present · 3 yrs 7 mos

  Xtools udvikler salgssupporterende BtB software som SaaS. Produktet X1 - Track & Pace - leverer trackbare, avancerede præsentationer på meget kort tid til salgsorganisationer. xtools.dk