Marbella, Andalusia, Spain
Over 20 years of experience driving business growth and innovation across Fintech, Gaming, and Banking, supported by an international education and fluency in English, German, Spanish, and French. Skilled at bridging the gap between numbers and people, transforming data into actionable insights, and crafting strategies for sustainable growth with measurable bottom-line impact. Expert in integrating Business Intelligence (BI), AI, and advanced analytics to optimize operations, enhance customer engagement, and increase profitability. Demonstrated success working with startups, employing growth hacking techniques to deliver impactful outcomes within tight budgets. Experienced in designing and implementing data-driven training programs that boost sales performance and ensure regulatory compliance. Proficient in cultivating strategic B2B partnerships and leading cross-functional teams to align technical innovation with organizational objectives. Passionate about creating innovative, customer-centric solutions that generate measurable business results while maintaining strict adherence to industry compliance standards.
Developing BI solutions with AI and ML integration for Fintech, Real Estate, and Financial Markets SMEs. Implementing predictive analytics and process automation to enhance efficiency. Managing end-to-end BI projects from discovery to deployment, ensuring alignment with client goals. Creating custom Dashboards for actionable insights and strategic decision-making. Implementing data monetization strategies for revenue growth and bottom-line impact. Maintaining data security and regulatory compliance while delivering scalable industry solutions.
Led global training initiatives for 500+ account managers across global offices, delivering on business targets while ensuring regulatory compliance. Created comprehensive training materials for internal and external stakeholders. Leveraged BI tools to track KPIs and improve sales performance. Collaborated across departments (Compliance, CRM, Marketing, BI, Product Development) to align training with company strategy. Successfully maintained productivity during remote transition.
Led marketing and user experience (UX) strategies, establishing benchmarks for Customer Lifetime Value (CLV) optimization through advanced customer segmentation and data-driven insights. Integrated BI and CRM systems to deliver personalized customer experiences while ensuring strict regulatory compliance. Designed and executed multi-channel marketing campaigns and applied A/B testing to improve engagement and ROI. Elevated customer support systems to award-winning status, receiving recognition as "Best Customer Service" for 12 consecutive months. Fostered strategic B2B partnerships to launch innovative products and enhance market presence.
Oversaw the launch and operational management of a high-profile hospitality franchise. Directed financial strategy, managed human resources, and ensured operational excellence. Optimized resource allocation, strengthened brand reputation, and elevated the customer experience. Implemented quality assurance systems to maintain compliance with regulatory standards, contributing to sustained growth and profitability.
Expanded a Mediterranean dining brand into international markets, overseeing branding, marketing, and operations. Collaborated with renowned designers and chefs to elevate the brand’s global presence. Implemented data-driven sales analysis, optimized pricing strategies, and introduced a POS system to streamline operations. Played a key role in launching new locations in Madrid, Dubai, Frankfurt, and Miami, ensuring alignment with diverse cultural markets.