Manchester Area, United Kingdom
I am a driven and data-savvy music industry professional with hands-on experience managing touring logistics, merchandise sales, artist liaison, and event coordination across festivals and international tours. As the founder of M Fernandez Touring, I’ve led projects with top-tier artists and festivals such as Ben Böhmer, Blondie, Chromeo, Reggae Land, and Outbreak Festival. My focus: delivering seamless tour execution, driving merchandise revenue, and ensuring world-class artist experiences. My unique edge lies in combining analytical expertise (PhD in Immunology, data skills in SQL/Python) with real-world touring grit. Whether it's coordinating EU tour logistics on short notice, managing £20k+ merchandise operations, or training onsite staff to improve efficiency—I bring calm, precision, and results. 🔸 Fluent in Spanish, and English, with basic/intermediate French 🔸 Strong command of tech tools: Airtable, My Tour Book, Excel, Basecamp, SQL, Python 🔸Strong technical schills on a variety of POS systems 🔸 Open to freelance, contract, and collaborative opportunities in touring, concessions, or festival ops Let’s connect if you need someone to turn your tour chaos into structured success.
KEY PROJECTS Bat out of Hell: The Musical 2026 US and Canada Tour - Merchandise Manager (Nylon Merchandising) – US Theatres JID UK/EU 2026 Tour – Merchandise Manager (Production and Touring) (Great Merch LLC) – UK/EU Academies Poppy Manchester Pop Up – Merchandise Manager (Allotment Productions) – Pop Up Activation Deftones Pop Up (Selected dates) - Merchandise Manager (Manhead) - Pop Up Activation Mariah The Scientist UK/EU 2026 Tour – Merchandise Manager (Great Merch) – UK/EU Academies Pink Floyd Wish You Were Here London Pop Up – Merchandise Manager (Nylon Merchandising) – Pop Up Activation Cradle of Filth EU 2025 Winter Tour - Merchandise Manager (Probity Europe) – EU Theatre/Academies Turnstile Manchester Headline Show 2025 - Concession Manager (S40 Group LTD) – 7500 cap. Marti Pellow UK 2025 Tour - Merchandise and VIP Manager (Artist Management) – UK Arenas Jessie Reyez UK/EU Tour 2025 – Merchandise Manager (Probity Europe) – UK/EU Academies Richy Mitch & The Coal Miners UK/EU 2025 Tour - Merchandise Manager (A3 Merchandise) – UK/EU Theatre/Academies Bat out of Hell: The Musical 2025 UK Tour - Merchandise Manager (Nylon Merchandising) – UK Theatres Save Ferris Spring 2025 – Tour Manager / Merchandise Manager – UK Festivals Mannequin Pussy UK/EU 2025 Tour – Merchandise Manager (Jet Management) – UK/EU Academies Outbreak Festival 2024 – 2025 – Concession Manager – 6 000 cap. Ben Böhmer – Merchandise Manager (The Principals GmbH) – UK/EU Arenas Reggae Land Festival 2024 – Concession Manager (JBM Music) – Stadium Fabiana Palladino 2024 Spanish Tour – Tour Manager / Merchandise Manager (Parade Music) – EU Clubs Damnation Festival 2024/2025 – Concession Manager – 6 000 cap. Barton Open Air 2024 – Concession Manager (JBM Music) – 10 000 cap. Boogietown 2024 – Concession Manager (JBM Music) – 20 000 cap. Local Rep clients available on demand
- Promoted and sold a diverse range of band merchandise, contributing to increased sales and fan engagement. - Established meaningful connections with concertgoers, offering personalized recommendations to enhance their concert experience. - Expertly managed and organized merchandise inventory, ensuring a well-stocked and visually appealing display that captured the essence of the band's brand. - Excelled in resolving customer inquiries and issues promptly, ensuring positive interactions and customer satisfaction. - Collaborated seamlessly with fellow merch sellers and event staff to create a cohesive and efficient operation, contributing to the overall success of the concert experience. - Embodied the ethos of represented bands, acting as a brand ambassador by passionately communicating the stories behind the merchandise and the essence of the music. - Stayed informed on merchandising trends and fan preferences, providing valuable insights to tour managers to optimize sales strategies and enhance the overall merchandising experience. - Thrived on the energy of Damnation Festival, bringing infectious enthusiasm to create an immersive merchandising experience that amplified the excitement of the event.