Greater Toronto Area, Canada
I run growth experiments, analyze customer data, and build acquisition/retention strategies in fintech, leveraging AI to scale. I'm always looking for fantastic creators and UGC actors, please reach out ⭐️ About me: ► 5+ years of experience in Strategy and Project Management ► Experienced leading cross-functional initiatives and managing stakeholders in different regions. Track record standardizing initiatives for global deployment ► AI Native: I experiment with AI tools, agents and workflows weekly to create different automations ► I speak four languages (🇪🇸, 🇺🇸, 🇫🇷, 🇧🇷) ► Superpowers: Highly curious, fast learner, great storyteller ► Top Skills: Digital marketing • Customer acquisition • Data analysis • Product strategy • Cross-functional leadership • Process optimization • AI automation • Stakeholder management For Fun: 🌍 I have travelled to 53 countries 🎙️ I Host of two podcasts, top 5% Spotify: - El Arte de Viajar (travel itineraries, history, culture, fun facts) - The Daily MBA (finance, accounting, marketing, AI) 🚶Builder of "Flaneur Walks" to give audio tours for my favorite cities Open to coffee chats about growth, AI tools, or where to travel next ✈️
• Deployed client engagement framework to improve NPS across US & Canada, 300+ Large Clients • Conducted five training programs to 500+ colleagues and created an e-learning path • Created AI research tool for client insights that reduced analysis time from 4 weeks to 10 minutes, adopted globally
• Developed two deposit strategies to foster account funding, aiming to increase money flows by $170M CAD monthly • Collaborated in the 3-year strategic plan, setting up priorities for allocating $9M CAD in project implementations in F25 • Designed the prototype for the credit card UX (mobile app with 5M users) to reduce costs by $1M/year in call centers
I assisted the Chief Comercial Officer in Latin America and Caribbean developing growth opportunities, and comercial initiatives for Marsh McLennan in 11 countries. Specifically: • Oversaw commercial and growth initiatives for 11 countries across Latin America & Caribbean (+$475M in revenue) • Assisted in cross-selling opportunities at Marsh McLennan (among Marsh, Mercer, Oliver Wyman, Guy Carpenter) • Developed and standardized the value proposition documentation for our largest clients across 10 industries, including retail, financial services, and energy. • Formed the region’s first Innovation Committee, resulting in the launch of 10 new products that year
• Developed Initiatives to address the impact of inflation and devaluation across the region (among +250 clients) • Supported the implementation of new digital platforms and tools for over 300 clients the region (client onboarding) • Conducted KPI follow-up and tracking tools for retention and commercial initiatives, resulting in 14% revenue growth • Designed training curriculum and material that certified over 2400 employees • Managed several mentorship programs (Young Talents,Senior Client Executives, and Women, with over 300 relationships per year)