Meurice du Plessis

Director of Product

Dubai, United Arab Emirates

About

With over 15 years of technology leadership and product management experience, I excel in driving innovation and executing large-scale digital transformations aligned with business objectives. I have led cross-functional teams to develop cutting-edge AI, data analytics, and technology solutions, enhancing market competitiveness and delivering tangible business results. Passionate about mentoring future leaders and bridging the gap between technical teams and business stakeholders, I foster collaborative cultures where innovation thrives. My goal is to contribute to strategic decision-making at the highest level, lead transformative initiatives, and cultivate a culture of excellence and success.

Experience

  • Senior Director of Product Management at ADSS
    Oct 2025 - Present · 9 mos

    As Director of Product I set the product vision and operating system for a multi-product platform—aligning strategy, roadmap, and execution across Engineering, Design, Data, Compliance, and Commercial. I run an outcome-based portfolio (North Star + input metrics), scale stream-aligned squads, and institutionalize experimentation and reliability so we ship faster with higher quality. My remit spans onboarding, core experiences, AI, mobile, data/insights, and partner platforms, with a mandate to compound activation, revenue, and trust globally.

  • Executive Vice President of Product at Exinity
    Sep 2023 - Oct 2025 · 2 yrs 2 mos

    As a senior product leader I spearhead strategic product development and tech integrations to enhance trading functionalities, boosting market reach and client retention. I act as the key liaison with stakeholders, engineering, and iproduct teams, driving product visions in a fast-evolving landscape. Key achievement: Directed comprehensive replatforming of propriety global trading platforms, driving a 40% increase in high-value client retention and a 35% growth in overall trading volumes.

  • Product Director at Emakina MENA
    Aug 2020 - Apr 2023 · 2 yrs 9 mos

    Led product teams in translating client needs into 'first-to-market' digital solutions using Agile/Scrum, managing $600K–$5M+ budgets and 15+ product team. Developed roadmaps and oversaw lifecycles, incorporating AI and market trends for high-impact deliveries. Pioneered MACH-based projects in EMEA, enhancing efficiency and client value through data-driven innovations.

  • Senior Product Owner at IMPACT BBDO
    May 2019 - Aug 2020 · 1 yr 4 mos

    Built client relationships and bridged teams to create user-centric digital products, aligning strategies with business goals and KPIs. Mentored cross-functional groups, facilitating communication to avoid silos and ensure timely launches. Delivered agile initiatives that improved client satisfaction and revenue through adaptive roadmaps.

  • Senior Product Owner at Creative Spark, an M&C Saatchi company
    Jan 2017 - May 2019 · 2 yrs 5 mos

    Managed developers and designers to scope products, maintain backlogs, and translate requirements into user stories. Focused on governance and milestones for successful deliveries. Enhanced engagement via A/B testing and analytics, supporting business growth in competitive markets.