Istanbul, Türkiye
Analyst with 7 years of experience driving revenue growth and creating successful partnerships. Proficient in identifying and capitalizing on emerging market trends, developing business strategies, and leading cross- functional teams to deliver. Expert in all phases of the customer value managemnt. Proficient in leveraging data analytics and market insights to develop compelling business cases and drive informed decision-making. Passionate about creating AI oriented solutions, driving innovation, and delivering sustainable growth.
• Drive customer value growth across Apple’s ecosystem through data-driven base management and targeted lifecycle strategies. • Co-create value programs with channel partners (telco, retailer, etc.) to increase device upgrades, and overall customer lifetime value. • Collaborate with marketing, analytics, and product teams to design personalized customer journeys that align with Apple’s brand principles. • Utilize partner insights to identify high-potential segments and orchestrate campaigns that enhance retention, upsell, and cross-sell performance. • Measure and optimize campaign outcomes to maximize incremental revenue and partner ROI. • Champion customer-centric decision-making across all partner and internal initiatives, ensuring every engagement deepens the customer’s connection to the Apple ecosystem.
• Enhanced Hyper-Personalization Impact: Increased the share of hyper-personalized offers in total sales by approximately 20% within a year, driving significant revenue growth and enhancing customer engagement. • Orchestrated End-to-End Customer Journeys: Designed and implemented an automated journey structure and strategy to support every stage of the customer lifecycle for Vodafone’s retail mobile phone business. • Enhanced Data Capabilities: Led improvements in PEGA and Big Data systems, achieving significant gains in accuracy and scalability while simplifying processes to meet business goals. • Pioneered Micro-Segmentation: Identified key data patterns to create micro-segments, enabling tailored journeys and highly personalized customer experiences across diverse demographics. • Strategic Sales Optimization: Led innovative initiatives to optimize sales performance, leveraging data-driven insights to maximize revenue and market impact. • Integrated Cutting-Edge Technology: Partnered across departments to embed advanced technology solutions into sales strategies, ensuring alignment with Vodafone’s overarching business objectives. • Empowered Market Expansion: Collaborated with business intelligence teams to develop data-driven strategies, supporting Vodafone’s growth and expansion in a competitive market.
• Spearheaded the development and execution of business expansion strategies which led to expansion of the company's presence in the European region (Created a customer base in German Market and increased the total customer base by approx. 30%) • Collaborated with a cross-functional teams to create a macro pricing model which has been the biggest reference point for setting the optimum market prices with the company's existing micro pricing model. • Developed and maintained relationships with key stakeholders, including customers, partners, and distributors, to identify new business opportunities and cultivate long-term partnerships. • Conducted market research and created bi-monthly market intelligence reports to be sent to decision makers and investors. Used first and secondary data sources to form these reports. • Identified and pursued new business opportunities in emerging markets, leveraging knowledge of local market dynamics to tailor solutions to customer needs. • Created a networking strategy through business associations to increase company's recognition in the industry which then led to ongoing talks for a strategic partnership with one of the biggest machinery producers in Europe.
• Identified and developed new business opportunities to help drive growth. Took full accountability for sustainable product segment improvement. Achieved a track record of seven digits sales numbers at the end of 3 years including contracts with big sized companies and numerous middle/small sized companies. • Developed and maintained relationships with key stakeholders, including customers and suppliers to sustain smoothness of the operations. Successfully conducted these operations during the Covid-19 pandemic. • Conducted market research and created bi-monthly market intelligence reports to be sent to decision makers and investors. Used first and secondary data sources to form these reports. • Coordinated with marketing and communications teams to develop compelling marketing materials and campaigns that effectively communicated the value proposition to target audiences. • Created market intelligence reports using qualitative & quantitative data we gathered from the market and commodity prices (such as oil) which are highly correlated with raw material prices. These reports had a big impact on the decision making process during the times of Covid-19.
Storage Pricing Optimization Project | Project Intern | Turkish Cargo During the my internship in Turkish Airlines I have had the opportunity to gain valuable experience in the important aspects of pricing and dynamics of air logistics industry. Throughout this experience, I have contributed to a range of projects related to the company's operations, logistics, and customer service. I have had the chance to learn more about complex logistics and operations involved in air cargo industry, as well as importance of effective communication and collaboration in a fast-paced and dynamic environment. Also, I believe that I have acquired valuable skills in project management, and customer service.