Mesut Süren

Franchising.Market by PROFIT System şirketinde CEO - UFRAD Franchising Association Board Member

Istanbul, Istanbul, Türkiye

About

I am a Franchise and Retail Consultant with 20+ years of international experience. I help brands build scalable franchise systems, connect with the right investors, and expand into new markets. Key Expertise: -Franchise System Development (From concept to global scale) -Retail Management & Sales Acceleration -Investment-based Residency Programs (USA, UK, Europe) -Investor Networking & International Growth Strategies I am the founder of Franchising.Market – a global platform connecting brands with investors. If you’re looking to grow your brand or explore investment-linked residency opportunities, let’s connect. === 20 yılı aşkın uluslararası deneyime sahip bir Franchise ve Perakende Danışmanıyım. Markaların franchise sistemlerini kurmaları, yatırımcılar ile buluşmaları ve yeni pazarlara açılmaları konusunda danışmanlık yapıyorum. Uzmanlık Alanlarım: -Franchise Sistem Kurulumu (Sıfırdan ulusal ve uluslararası ölçeklenebilir sistemler) -Perakende Yönetimi ve Satış Büyümesi -Yatırımla Oturum Modelleri (ABD, İngiltere, Avrupa) -Yatırımcı-Ağ Oluşturma ve Uluslararası Büyüme Franchising.Market platformunun kurucusuyum. Hem yatırımcıları hem de markaları doğru stratejilerle bir araya getiriyorum. Eğer markanızı büyütmek veya yatırım yoluyla yeni bir hayat kurmak istiyorsanız, bağlantıda kalalım.

Experience

  • CEO at Franchising.market
    Mar 2017 - Present · 9 yrs 5 mos

    For Franchisors: We provide end-to-end support for franchisors to help them build, grow, and manage successful franchise networks: -Market Research & Feasibility Studies -Franchise Strategy Development Franchise System Design & Operations Manual -Franchise Agreement Preparation -Franchise Marketing & Investor Acquisition -Franchisee Training & Support -Operational Audits & Brand Management -Site Selection & Location Strategy We also assist brands with international expansion by identifying Master Franchise and Single Unit Franchise opportunities in foreign markets. For Franchisees: We coach prospective franchisees on: -Self-Evaluation & Investment Readiness -Industry & Brand Selection -Location Analysis & Decision Making -Negotiation & Contract Advisory Our goal is to help franchisees make informed, profitable decisions and succeed as business owners. Management Consultancy: As experienced management consultants, we also support brands with: -Strategic Planning & Business Reorganization -Organizational Structure & Staffing Standards -Training & Development Systems -Distribution Channel Optimization Location Analysis & Retail Advisory: We offer professional site analysis and selection services, including: -Market and demographic analysis -Location scouting and feasibility studies -Site recommendations for shopping malls, high streets, or mixed-use developments -Store mix planning and retail space optimization Franchising.Market by PROFIT System, we combine local market expertise with global franchise know-how to help brands and entrepreneurs achieve sustainable growth and success in the franchise industry.

  • Franchise And Export Director at Biev
    Jul 2015 - Jan 2017 · 1 yr 7 mos

    • Drive sales and margin to maximize profit for Franchisor and Franchisee. • Organizational structure in place in multi-store businesses. Succession planning within the franchise network and within franchise businesses. • Develop and maintain an agreed store growth plan with specific objectives. • Ensure coordination of related departments with Franchise stores by facilitating their working processes. • Decision making/policy development and implementation responsibility for operations policies and procedures for all areas of the market/regions. • Develop and check pricing strategies of franchise stores through market analysis of competition, market trends and value-added solution selling tactics. • Analyzing and improving KPI’s of franchise stores in the territory, • Ensure that Franchisees comply with the Brand standards and the terms of the Franchise agreement are not violated. • Store location decisions and P&L calculations. • Working together with the facility team on the store drawings and for the store construction. • Ensuring high standards for quality, customer service and health and safety are met. • Provide Franchisee business plan is complete and reviewed annually • Managing all export sales worldwide & all related marketing activities • Finding and developing new distributors. • Managing all terms and commercial conditions franchisees. • Managing all export sales worldwide & all related marketing activities. • Analyzing and interpreting trends to facilitate planning. • Support day to day running service and operations at retail stores including managing warehouse, procurement, and staffing. • Follow and check sales and stock ratios of Franchise stores by working to fulfill own KPI’s.

  • Assistant General Manager-Sales&Marketing at Nezih Kırtasiye
    Oct 2013 - Jun 2015 · 1 yr 9 mos

    • Full responsibility for the retail operations. • Responsible for the sales and operations of the stores. • Planing for new store openings, dealing with site location, selection, and management • Working with other head office functions to coordinate product merchandising and display for all stores, and local marketing and promotional activity. • Drive and deliver sales performance through staff development and careful management of operational costs. • Budget preparation and control, including loss prevention and maximizing operational efficiency. • Interact with the board members and responsible for the development of the brand strategy. • Controls and manages the level of in-store inventory, new products, visual merchandising and collateral materials. Ensure their timely availability for marketing activities. • To build effective relationships with retail partners. • To identify new store opening opportunities. • Ensure thorough and up to date knowledge of the retail industry, including competitors and consumer trends. • To identify opportunities through consumer insights to drive business performance.

  • Stores Coordinator at Tergan
    Nov 2011 - Sep 2013 · 1 yr 11 mos

    • Manages Tergan retail stores efficiently and profitably, in line with company strategies and objectives. • Ensures that sales objectives are met while growing and developing profitable business from current stores. • Analyzes sales and changing customer needs to continuously improve the merchandising mix of each store. • Prepares monthly and yearly sales and product category budgets. • Makes sure that tergan's service quality and visual merchandising standards are implemented. • Manages store sales team including recruitment, performance evaluation and training.

  • Franchise Investment and Operation Manager at Karaca A.Ş.
    Dec 2010 - Nov 2011 · 1 yr

    • Drive sales and margin to maximize profit for Franchisor and Franchisee. • Organizational structure in place in multi-store businesses. Succession planning within franchise network and within franchise businesses. • Develop and maintain an agreed personal development plan with specific objectives. • Franchisee operates strategically and plans for investment in business expansion and store refurbishment. • Oversee the overall planning, development and management of the retail system: merchandising, operation, and training. • Developing target city feasibility studies to determine possible investors, locating and organizing the rental of optimal store locations. • Ensure that Franchisees comply with the Brand standards and the terms of the Franchise agreement are not violated. • Provide Franchisee business plan is complete and reviewed annually.