Merve Küçük

Sales Publisher Manager at Membrana Media

Istanbul, Türkiye

About

Experience

  • Sales Publisher Manager at Membrana Media
    Sep 2025 - Present · 11 mos

  • Azerion UK (3 yrs 8 mos)
    • Publisher Success Manager
      Oct 2023 - Oct 2025 · 2 yrs 1 mo

      * Manage Tier 1 and Tier 2 publisher partnerships, including top global websites. * Conducting QBRs and meetings with publishers in UK business unit. * Analyze industry trends with partners to help shape publisher strategy. * Monitor campaign delivery, fill rates, payouts for assigned publishers * Serve as an expert on Azerion’s products, publisher tools, and platforms. * Identify and resolve account management bottlenecks. * Escalate technical issues to Technical Account management team as needed. * Monitor daily reporting to identify trends and opportunities for revenue growth. * Support publisher onboarding with Technical Account management team and partner management teams. * Coordinate closely with our demand-side teams to deliver optimal supply-side solutions and views to their advertisement clients. * Identify areas for product innovation by pinpointing pain points in service delivery and proposing solutions.

    • Technical Account Manager(UK and JAPAC)
      Mar 2022 - Sep 2023 · 1 yr 7 mos

      Assisting the publishers at all technical levels of the integration. • Establish & build & maintain new relationships with new partners to ensure their satisfaction and use of products actively. • Troubleshooting, support, finance-related questions, account activation, publishers inquiry, feature suggestion, managing daily operations, goal setting, customer escalations, and solution delivery for challenging customer scenarios. • Technical support of the publishers through their customer journey, being their first line of contact in case of any technical problem, assisting them with troubleshooting the potential causes of revenue loss, and diving into their HTML codes, ads.txt, and JavaScript tags. • Assisting the publishers in their compliance with the IAB, GDPR, and CCPA regulations - Ad server, Networking technical skills, Header bidding, Video Ad serving protocols (VAST, VPAID), oRTB 2.5 Protocols (IAB), API setup - Ad operations and yield management - Google Analytics, Google Ads, Amazon analytics - Data Visualization (e.g. Tableau, Superset, SQL) • Keep track of the workflow and create opportunities to improve.

  • Apple (5 yrs 5 mos)
    • Business Expert(Sales Account Manager)
      Sep 2020 - Feb 2022 · 1 yr 6 mos

      Successfully managed a portfolio of high-potential business customers, driving sales and building loyalty through effective account management and relationship building. Used CRM and other tools to plan and forecast business performance, manage relationships, opportunities, and tasks, and develop customer insights based on best practices. Collaborated with Business Development Manager and account team to seamlessly transition accounts in line with account engagement strategy and ensure a smooth customer experience. Passionately and confidently engaged business customers by showcasing technology and helping them discover how Apple and third-party solutions and services can transform the way they work. Mentored and acted as a subject matter expert among peers on business customer needs and solutions, contributing to a positive team environment and a culture of continuous improvement. Developed and delivered compelling presentations and proposals to business customers, effectively communicating the value proposition of Apple products and services. Collaborated with cross-functional teams, including sales, marketing, and technical support, to deliver outstanding customer service and meet customer needs. Utilized analytical tools to track performance, identify trends, and make data-driven decisions.

    • Genius Admin
      Mar 2018 - Oct 2020 · 2 yrs 8 mos

      Delivering exceptional customer service by consistently providing updated information and assistance to enhance the customer experience. Supervising and managing all operational activities in the Repair Room to ensure efficiency and effectiveness. Prioritizing and organizing quick repairs completed while customers wait to maximize turnaround time. Providing customer service support to address any concerns or issues that may arise. Facilitating the customer pickup process for all completed repairs, including verifying and preparing items for pickup. Processing received depot repairs by verifying successful repair, contacting customers, and maintaining detailed case notes. Collaborating closely with the Operations Team to monitor and manage service repair inventory, proactively ordering replacement consumables as needed. Staying vigilant for potential loss-prevention issues by implementing robust checks and balances based on established processes and reports.

    • Operation champ
      Jan 2017 - Feb 2018 · 1 yr 2 mos

      Demonstrated exceptional dedication by voluntarily assisting in the role of Operation Champ to support after-sales operations, ensuring customer satisfaction and retention.

  • Operational Excellence Intern at Novartis
    Jul 2017 - Aug 2017 · 2 mos