Istanbul, Türkiye
Responsible from Nestle Countline (Wafers&Bar) Portfolio Reporting to Senior Brand Manager. - CRUNCH - Damak Âlâ (local leader brand in Tablet category Ipsos Top of Mind Chocolate Brand Research 2025*) E2E Project leading AW design to print, P&L, MI budget allocation - Nesquik - Nestle 1927 - Nestle Crispy -Other Responsibilities: Countline portfolio P&L analysis Nielsen Confectionery market analysis: Nielsen championship role in the team to provide real-time data Monthly basis reverse mentoring to Nestle Waters - Erikli CEO of Turkey
International Assignment of Global Graduate Program (3 mo): - Launched VELOxMcLaren in Monza Grand Prix. - Led 360 degree marketing campaign (ATL&BTL) for VELOxMcLaren launch in Italy. -Cascading VELO Brand Toolkits to both internal(End Market Teams) & external (3rd party agencies) stakeholders to ensure on-time assets delivery. - Coordinating 360 degree marketing campaign for VELO Line Extension in Italy market. - Cross-functional following-up NPI processes for new product implementation in SEE region. (Collaborating w/Factory, Product, Demand Planning, International Brand Group etc.)
Market Research & Insights Assignment (4 mo): Led Kent Demi Vanilla Qual Research (150+ Consumer Research) Presented the Demi Vanilla research outcome to stakeholders & contributed to decisional meetings. Analyzed Kent Switch Dark Blue CRM data Fed bi-week management board meetings via consumer tracking data Monthly Business Intelligence reporting (Nielsen Market Share Data Analysis & Brandboard Prep.) Tracked competitors most recent product launch&activities and informed stakeholders including SEE Area teams about change of price segments
Focused on sales and marketing roles; especially in retail, healthcare & life sciences, engineering, finance sectors Consulted clients to define the requirements for vacant positions to deliver effective recruitment journey Sourced potential candidates by headhunting for 5 different positions which were filled within less than 3 weeks for each Created 2 extra positions for 2 company by seeking out qualified candidates through Linkedin and F2F meetings Acquired 2 new customers by making field visits, using networking and job leads to expand client portfolio
- Coordinated the timely setting of Trade Marketing materials to the field with the field and purchasing teams - Followed sales incentive programs, to make post analysis with MS Excel - Followed Trade Marketing order processes - Used sources such as Nielsen and Qlikview to analyze competition, market dynamics and business results, to make suggestions for action - Made Budget follow-up & reporting
Consulted "maximumgenc" credit card marketing campaign (from credit card design to ATL&BTL activities) & other specific campaigns for targeted youth from youth perspective.