Istanbul, Istanbul, Türkiye
Within my responsibility of 360-degree communication for Getir & GetirMore, I: - Plan and lead marketing plans in coordination with commercial targets, according to brand strategy. - Produce, monitor, and improve brand assets with the internal creative team and creative agencies. - Track local and global marketing trends with the Marketing Communications team to reshape and improve brand strategy. - Follow brand health tracking and customer insight reports regularly to standby our customer's needs. - Prepare and present monthly marketing budget.
• Leading Digital, ATL, BTL, and PR strategy for Emlakjet B2C marketing operations with a team of three reporting to the CMO • Assisted B2B Marketing Strategy for a year on Pricing, Deals & Promotions, Corporate Comm. BTL, and Special Collaborations.
• Leading field branding for festivals, biennials, and events under the roof of İKSV. • Assisting creative campaigns of five international art festivals, art and design biennials, and multi-purpose venue (Salon İKSV) • Assisting media agreements for OOH and web engagements between third parties and İKSV.
• Assisting the production of photoshoots of the house on booking artists (Director & photographer, set designer, stylist & hair and makeup artist), models and set team in accordance with a unique creative theme. • Assisting the management of artists’ and models’ contracts on visual rights with legal team.