Istanbul, Türkiye
Category & Account Manager at Amazon with a strong focus on Growth, experienced in scaling brands through data led strategy, digital retail media excellence, and consumer centric execution. At Amazon, I manage several portfolios with P&L ownership, driving category growth, sub-category launches, and media / ads efficiency while protecting brand positioning in a performance driven environment. I work closely with global and local brands to improve marketing, discoverability, conversion, and long term brand equity. Previously at Shopify, I partnered with consumer and beauty brands on go to market and growth strategies, strengthening their DTC and omnichannel presence. I’m motivated by roles where technology, marketing and innovation intersect, and I value clarity, thoughtful execution, and sustainable growth over short-term wins. • Brand Growth & Marketing Strategy • Digital Advertising & Retail Media • Vendor & Stakeholder Management • Category Management & P&L
- Lead strategic account enablement across NL, PL, and TR marketplaces, supporting seller growth, selection expansion, and marketplace scalability - Manage a team of 12 senior associates, driving high quality account guidance, commercial impact, ADS & marketing growth and consistent execution across markets - Partner with top-tier 3P sellers, advising on ads optimization, marketing budget management, onboarding strategy, FBA adoption, and sustainable business growth with AI solutions - Shape and oversee deal strategy for major retail events (Prime Day, Black Friday), balancing growth acceleration, selection depth, and seller experience - Deliver weekly and monthly performance reviews, translating data into clear insights, forecasts, and strategic recommendations for internal leadership and seller partners - Act as a strategic guide between marketplace leadership, and category stakeholders, translating operational signals and data into actionable growth and selection strategies
- Managed key vendor relationships across Home & FMCG categories, partnering with 50+ local and global brands to improve customer experience, vendor performance, and long-term growth - Owned commercial strategy and P&L levers for assigned vendors, delivering 220% average GMS growth in FY2024 and outperforming category benchmarks by +2500 bps - Led pricing, promotion, and retail media (Amazon Ads) strategies to optimize selection quality, conversion, and profitability while protecting brand positioning - Identified and scaled new growth opportunities across a diverse vendor portfolio, enabling category expansion and brand performance improvement - Acted as a strategic advisor to vendors on selection strategy, demand forecasting, and profitability tracking across Hardlines & Consumables families - Worked cross functionally with supply chain, finance, and category stakeholders, delivering data-driven business analysis on purchasing, stock planning, and demand management
- Managing and consulting a diverse portfolio of top accounts and key brands in PC, electronics, consumables, softlines, home and toys categories, generated TRY 320M in the last 6 months with a 120% increase YoY. - Creating and implementing data-driven marketing initiatives based on merchants’ business models and industry trends, especially throughout Prime Day and Black Friday periods, which contributed to TRY 23M sales in a week with 115% growth YoY - Developing business recommendations and actionable insights by using a wide set of analytical tools to interpret customer data and providing analysis into root causes for performance improvements. - Identifying untapped opportunities to improve the Retail business for all vendors through scalable solutions and collaborating with cross-functional teams, including Product, Deals and Operations teams to enhance partner engagement and performance.
- Supported media partnership initiatives and content collaborations within TRT’s international and academic media ecosystem - Conducted in-depth analysis of Turkey’s media ecosystem, identifying content distribution dynamics and audience segmentation patterns relevant to large-scale media networks - Supported editorial production and localization of international media content, contributing to cross-market content adaptation strategies - Played an active role in content lifecycle management and distribution infrastructure (EBYS), improving accessibility and usability of media assets - Contributed to the execution and promotion of media programs and seminars, supporting audience growth and engagement initiatives across channels
At Bilkent University student employment program, working on academic writings and articles for collecting data about citizenship policies also analyzing them for special categorization. Helping students’ organization for in class activities and data analysis duties using several programs as Python.
UNWomen program for Turkish Women’Gender Equality, taking several operational responsibilities and attending/helping regular conferences 2015-2020. Projects: UNWOMEN Public Relations and Communication Campaign, December 2016.