Istanbul, Türkiye
-Assisted in executing brand strategies for the bar soap category across Turkey, Russia, Iraq and Ukraine, ensuring alignment with overall brand objectives and local market needs. -Supported the planning and execution of new product launches and promotional events, working with cross-functional teams to ensure successful market entry and brand visibility. -Monitored and reported on brand performance metrics such as sales data, market share, and consumer feedback, assisting in the identification of trends and areas for improvement. -Contributed to the creation of marketing materials - Liaised with external agencies to ensure the successful execution of marketing campaigns and adherence to brand guidelines. -Generated and presented regular reports on brand performance, including sales data, market share -Assisted in managing and tracking marketing budgets -Collaborated with design and R&D teams to develop and enhance product packaging -Assisted in managing digital marketing initiatives
-Worked in an international and multidisciplinary environment -Prepared regular progress reports and performance analyses -Prepared monthly progress payment reports, cost control and BOQs for the company - Prepared regular feasibility reports
-Studied a project focused on the development of a new beverage, from initial concept through market research and feasibility analysis. -Executed comprehensive market analysis to identify consumer preferences, market trends, and competitive landscape within the category -Collaborated with cross-functional teams to brainstorm and refine product concepts -Developed detailed reports and presentations to communicate project progress, findings, and recommendations