Istanbul, Türkiye
Results-driven marketing professional almost 10 years of experience across e-commerce and corporate environments. Specialized in building and executing 360° marketing strategies that combine brand management with performance-driven growth. Proven ability to manage end-to-end campaigns, optimize customer journeys, and drive measurable business impact across online and offline channels. Experienced in ATL & BTL campaign management, go-to-market strategy, PR & event management, and marketing analytics.
• Led end-to-end marketing strategy for the category, including target audience definition and communication planning • Developed and executed campaign, promotion, and pricing strategies to drive traffic, conversion, and revenue growth • Monitored and optimized key KPIs (traffic, conversion rate, revenue) through data-driven decision making • Analyzed campaign performance and improved marketing effectiveness and ROI • Collaborated with cross-functional teams (brand, marketing channels, and category) to ensure seamless campaign execution • Managed relationships with brand partners to maximize commercial impact • Leveraged customer segmentation and market insights to identify growth opportunities and deliver personalized initiatives • Led category growth projects and presented actionable insights to senior management •Managed Home & Garden category until 2026; recently transitioned to the Fashion & Lifestyle category
• Managed marketing activities for the Home & Garden category • Collaborated with category, brand, marketing, and growth teams to achieve monthly and annual KPI targets • Analyzed and optimized key metrics (sales, traffic, conversion rate, customer behavior, basket size) to drive performance improvements • Planned and executed campaign calendars aligned with business targets, including company-wide and cross-category campaigns • Supported 360° marketing communication planning and optimization to improve campaign effectiveness • Optimized product assortment by identifying high-performing SKUs, subcategories, and brands based on data insights • Worked closely with partner brands to develop and execute marketing plans, improving traffic quality and ROI • Managed multi-channel campaigns including CRM, influencer marketing, on-site visibility, coupon, and segmentation-based initiatives • Led initiatives to drive category growth, increasing traffic and sales performance
• Managed marketing and brand communication for small domestic appliances & kitchen category, including Homend brand • Developed and executed marketing strategies aligned with budget and campaign calendar • Led ATL, BTL, and digital marketing activities within a 360° communication framework • Coordinated and managed relationships with creative and media agencies • Executed PR and promotional activities to strengthen brand visibility and positioning • Supported new product launches and tracked performance metrics • Monitored market trends and competitive landscape to identify opportunities and inform strategy • Prepared launch plans and managed communication across consumer channels
• Executed 360° marketing communication plans across ATL, BTL, and digital channels • Planned and implemented campaigns, product launches, and media strategies aligned with budget • Led photo and video production processes for new product launches • Developed strategic brand collaborations and customer acquisition initiatives • Analyzed market trends and competitor activities to identify growth opportunities • Led projects to increase online and offline traffic and sales
• Supported execution of 360° marketing communication across ATL, BTL, and digital channels • Assisted in annual marketing planning, brand strategy, and budget management • Coordinated trade marketing, media, PR, and campaign processes • Ensured brand consistency across online and offline communication channels • Supported campaign execution, loyalty programs, and performance analysis
• Developed marketing campaigns and product offerings based on customer segmentation and target audience insights • Coordinated projects with agencies (creative, digital, research, SEO, PR) to ensure effective execution • Supported ATL and BTL communication planning and implementation • Monitored sales performance and marketing KPIs across channels, providing regular reports via Salesforce • Executed integrated marketing activities to increase brand awareness and support lead generation • Tracked marketing budget and prepared monthly performance reports
• Supported brand communication across digital platforms • Assisted in the execution of ATL and BTL marketing activities • Contributed to content creation, agency coordination, and day-to-day marketing operations