Mert Turay

Industry Manager - Retail at Google

Istanbul, Istanbul, Türkiye

About

Experience

  • Google (8 yrs 5 mos)
    • Industry Manager - Retail
      Aug 2022 - Present · 3 yrs 11 mos

    • Industry Manager - CPG & Auto
      Oct 2019 - Aug 2022 · 2 yrs 11 mos

      - Build and lead relationships within the CPG / Automotive vertical with multiple internal and external stakeholders. Help our clients build and grow their presence within an increasingly digital consumer space - Analyze data trends and client performance, develop solid strategic client account plans, and prepare and conduct strategic pitches and sales presentations incorporating one or multi Google products. - Develop strong relationships with a large set of stakeholders from CEO/C-suite to the Product and Marketing teams, media and creative agencies - Lead strategic growth projects and work closely with Account Managers to drive results - Build strong cross-functional relationships with other teams within Google

    • Agency Business Manager
      Feb 2018 - Sep 2019 · 1 yr 8 mos

      - Build and solidify executive relationships and drive revenue growth with targeted agencies. Build and develop solid and trusted C-level relationships with priority contacts. - Drive growth; be accountable to revenue targets and product adoption. Review, provide input & support in the development of most critical pitches. - Influence the executive teams of creative agencies and guide them toward innovative strategies using Google products; provide feedback to our internal product owners. - Define strategy large agencies in Turkey, identify how to transform the business. Lead all Agency related incentive programs.

  • Partner Management Executive at Doğuş Müşteri Sistemleri
    Oct 2016 - Dec 2017 · 1 yr 3 mos

  • Business Development Manager at PayPal
    Sep 2014 - Oct 2016 · 2 yrs 2 mos

    PayPal Nakit Kart •Having ownership of the program P&L, ensuring effective and healthy management with partners •Being a permanent interface for both internal teams and program partners to solve any operational problem encountered and drive timely solution •Planning and managing marketing activities from the ideation to the launch in direct contact with central PayPal marketing team and program partners •Monitoring and analyzing program KPI’s preparing weekly, monthly, quarterly and yearly reports; informing local & regional teams and program partners •Managing end-to-end card operation from production to end consumer distribution and monitoring PoS performance and support in stock and distribution planning Cross-border Business Development •Developing new business opportunities with large merchants, channel partners and merchants to start or increase cross-border sales •Organizing workshops and events on how to do cross-border trade to specific corridors •Working closely with internal and external parties to support merchants start selling on different platforms •Planning and managing marketing activities end-to-end to increase cross-border sales

  • Business Development Executive at FedEx Express
    Dec 2010 - Sep 2014 · 3 yrs 10 mos

    •Managing the Anatolian territory, all of Turkey except Istanbul, and Kazakhstan&Uzbekistan •Meeting targets for incremental growth by identifying key opportunities and accounts •Maximizing BCN revenue opportunities by developing accurate and realistic business profiles •Advising the GSP to promote FedEx services and close profitable business •Leading Push-Pull opportunity programs with FedEx worldwide sales organisation •Working with the GSP to support and solve operational issues

  • Coca-Cola Icecek A.S. (1 yr 7 mos)
    • Marketing Analyst
      Feb 2010 - Dec 2010 · 11 mos

      -Responsible for the execution and development of the RED Project -Visit the field and ensure the quality of the research -Plan periodical visits for RED trainings -Coordinate agency meetings with the aim of reviewing the on-going issues and problems

    • Preseller
      Jun 2009 - Feb 2010 · 9 mos

      -Increasing the market share, product penetration and sales volume -Visiting customers, managing the stocks, receiving their orders -Adding new customers into the system