Besiktas, Istanbul, Türkiye
Leadership, Growth & Transformation Enthusiast After 15 transformative years at Yemeksepeti — the last 4 as CEO — I’m now entering a new chapter focused on growth, innovation and leadership. I’ve had the privilege of leading a top brand through record growth, transformation and organizational redesign. Today, I’m exploring new ways to help businesses and people grow — through advisory, entrepreneurship and continuous learning. Keywords: Growth Strategy | Leadership | Transformation | Scaling Digital Businesses | Entrepreneurship | AI-Powered Business Models
Supporting digital and consumer businesses in strategy, growth, and leadership transformation. Exploring new entrepreneurial opportunities in tech and digital commerce.
Led a multi-year transformation of the company, delivering record order growth, and profitability turnaround. Oversaw brand repositioning, tech stack modernization, organizational redesign and performance-driven culture initiatives.
- Coordinated Due Diligence process of Delivery Hero’s Yemeksepeti acquisition (US$589 million transaction, which was the biggest valuation in Turkish internet history) as a C-level executive which reports directly to the CEO. - Developed go-to-market strategy, built the project teams and managed day-to-day operation of Yemeksepeti's new on-demand grocery delivery project: Yemeksepeti Banabi and Yemeksepeti’s own delivery logistics operation: Yemeksepeti Vale.
- Analysed innovative technologies, trends and industry developments to identify new business opportunities, performed feasibility studies. - Coordinated internal consulting and process improvement projects. - Managed gift cards, including planning, product development and distribution. - Directed the implementation of Geographic Information Systems (GIS), developed new models and ad-hoc competition reports for top management.
- Monitored competitor activities and FMCG market trends. - Provided quantitative analyses to develop actionable recommendations.