Istanbul, Istanbul, Türkiye
At Nove Group, a global medical tourism company, I managed end-to-end international marketing projects aimed at increasing brand visibility and trust. I was responsible for: Project Planning & Execution – Designed and delivered multi-phase projects, from influencer selection and onboarding to campaign content rollout across medical, dental, and aesthetic clinics. Stakeholder Coordination – Acted as the primary liaison between partner clinics, influencers, and internal teams to align project goals, deliverables, and timelines. Budget & Negotiation Management – Oversaw budget allocation, negotiated contracts, and optimized project costs to maximize ROI while ensuring high-quality outcomes. Content & Storytelling Oversight – Coordinated cross-functional teams to produce impactful pre-treatment, procedure, and post-treatment content, humanizing the patient journey. Community & Relationship Management – Built and maintained long-term relationships with international partners and influencers, ensuring continuity and repeat collaborations. Performance Tracking – Monitored KPIs and delivered reports on project outcomes, identifying insights to improve efficiency and campaign impact.
As an influencer relations specialist, I acted as a liaison between brands and influencers for events. I communicated with influencers before, during, and after the event to ensure they had everything they needed and any questions or concerns were addressed promptly. I gathered feedback from influencers and maintained positive relationships with them to facilitate future collaborations. Campaign History; -Inflow Global Summit 2023 @Rixos Premium Belek with Turkish Airlines - March 16-19 2023 -Turkish Airlines x Champions League Final -Turkish Airlines New Onboard Cuisine Launch -Trendyol x Azerbaijan Influencer & Affiliate Marketing -Trendyol x MENA Region Affiliate Marketing
Community Management / Social Media
I was creating social media content for clients of Sportnsports Agency such as Axa Sigorta and Turkish Female Volleyball Team.