Merrill Homann-Charette

Global Director of Marketing & Partnerships @ NauticEd | International Boating Education Leader | Marine Industry Connector

Boston, Massachusetts, United States

About

I believe the boating industry doesn’t just need more boaters—it needs more confident ones. Over the past 10 years, I’ve been fortunate to turn this passion into a career, working across nearly every corner of the industry: from running a service business and managing yachts, to founding companies, sailing professionally, speaking on stage, and leading marketing teams. Today, I’m the CMO of NauticEd, the National Education Body for recreational boating in the U.S. We’ve helped over 300,000 students learn to boat smarter and safer, with a network of 500+ instructors worldwide. I’m passionate about making boating more accessible, more educational, and more fun—because when people feel confident on the water, they stick around.

Experience

  • Global Director of Marketing & Partnerships at NauticEd | Advanced Boating & Charter Training
    Jun 2024 - Present · 2 yrs 2 mos

    I lead NauticEd’s global marketing strategy and partnerships, driving growth across sail, power, and jet ski education. My work connects the world’s leading charter companies, manufacturers, and safety organizations with NauticEd’s advanced training and internationally recognized SLC license. With a focus on brand positioning, data-driven marketing, and high-value collaborations, I build initiatives that expand NauticEd’s reach, elevate industry standards, and deliver measurable impact. From co-branded campaigns and global product integrations to strategic alliances with companies like The Moorings, Sunsail, and ACR Electronics, my role bridges education with the broader boating ecosystem.

  • Freelance Superyacht and Lifestyle Writer at Jetset Magazine
    May 2024 - Present · 2 yrs 3 mos

    As a Freelance Luxury Marine and Superyacht Writer for Jetset Magazine, I specialize in creating compelling and informative content that caters to the Ultra-Affluent readership of this premier lifestyle publication. My work focuses on the latest trends and innovations within the marine and superyacht industries, providing in-depth articles that showcase the epitome of luxury and craftsmanship in yachting. Jetset Magazine, known for its elite audience with an average household income of $5.3 million, is distributed in exclusive venues such as private jets, private yacht charters, luxury resorts, and ultra-exclusive events.

  • Council Member at SuperYacht Steering Council (SSC)
    Jan 2024 - Present · 2 yrs 7 mos

    The SuperYacht Steering Council (SSC) is set to transform the superyacht industry by fostering innovation, sustainability, and ethical practices. With key figures from the yachting and tech sectors, including seasoned crew and experts, the SSC aims to lead the industry into a new era of excellence and integrity. Its main mission is to support innovative tech in yachting through a collaborative network, enabling the exchange of ideas and solutions. The council focuses on enhancing system efficiency, developing smart innovations, and promoting mutual learning between mainstream and superyacht companies. Education is also a cornerstone, with the SSC committed to developing advanced programs to train future industry leaders.

  • CEO & Co-Founder at MIDA (Marine Industry Digital Agency)
    May 2022 - Oct 2024 · 2 yrs 6 mos

    MIDA leads the marine industry's digital transformation, merging marine knowledge with digital innovation for unparalleled business growth. We specialize in custom digital strategies, including content creation, branding, video production, and web development, and uniquely enhance our digital services with direct mail for greater customer engagement. Our team's deep expertise and cutting-edge solutions make MIDA your go-to marketing agency, guiding you to digital prominence and market success in the marine sector.

  • CEO & Co-Founder at SHIPSHAPE.Pro
    Dec 2020 - Feb 2024 · 3 yrs 3 mos

    At SHIPSHAPE.PRO, we're transforming marine repair and refit in North America. With over 2,000 service businesses and 26,000 boats and yachts on our platform, we're at the forefront of enhancing vessel care and supporting service growth through collaboration. Join us in pioneering the future of marine repair and refit.