Amsterdam, North Holland, Netherlands
- Team leadership for Key Account Managers & Sales Support On & Off Trade - P&L delivery Netherlands - Commercial strategy definition & delivery - Lead by example - Further build and guide the commercial
(1) Development of the account strategy (2) To drive the development and execution of account plans (3) Building relationships with must win accounts (4) Manage, direct, coach and develop direct reports through training, motivation and staff-engagement (5) Management of local and global contract agreements (6) Propose new ways of working / innovative projects / system improvements and business opportunities
(1) Having a good understanding of the customers business and what is important in the business; not only for B.A.T but more importantly also for our key-accounts. (2) Having knowledge of the organisation and their activities. (3) Being able to anticipate on an account their needs, having the right solutions for the right problems. (4) Creating and defining the sales proposales (5) Optimising results, creating an engagement platform with key-stakeholders (6) Having and creating the right market & channel & account analysis
(1) Creating a communication platform for retailers (2) Implementing the right communication tools on retail-level (3) Optimising relationships on retail-level (4) Optimization of avaiability and distribution of the most important strategic products (5) Creating BAT (strategy) loyalty (6) Getting insights on costumer/retail-level; how to get detailed information, which BAT eventually can use to implement the right tools and strategy.