Brussels, Brussels Region, Belgium
I design and scale AI systems that solve complex business problems and deliver measurable impact. By combining deep technical expertise with a pragmatic business mindset, I build solutions that are simple when possible and sophisticated when required. My experience spans machine learning, optimization, deep learning, and generative AI, applied successfully across domains including supply chain, retail execution, manufacturing, and sales. I thrive at the intersection of advanced analytics and decision-making: translating complex data challenges into solutions that improve productivity, unlock growth, and transform how organizations operate. At Procter & Gamble, I’ve led the development of several global AI solutions, from anomaly detection models for retail transactions driving >$20M incremental sales, to agentic AI systems redefining how sales teams operate worldwide. My work has influenced global supply chain targets and strengthened collaboration with leading retailers such as Amazon, Walmart, Target, and Delhaize. With a Cum Laude Master’s in Operations Management & Logistics from TU Eindhoven, and international assignments in China and Singapore, I bring both strong analytical rigor and cultural adaptability to every challenge. I’m most energized when bridging disciplines, connecting people, and shaping strategy to turn ambitious ideas into reality. Looking ahead, my focus is on pioneering agentic and generative AI systems that combine human judgment and machine intelligence, enabling more fulfilling work for individuals and more productive organizations.
Leading the design and deployment of an Agentic 'AI Sales Coach' for P&G’s global salesforce — enhancing productivity, decision quality, and commercial outcomes at scale. Simultaneously driving advanced analytics for P&G’s Baby Care business to extract deep shopper and retailer insights that inform go-to-market strategy and strengthen customer partnerships. Key achievements: - Developed the 'Concept Sell Coach', enabling P&G salespeople to deliver higher-impact sales interactions.
Led global AI initiatives for supply chain optimization, designing simulation and optimization models that informed P&G’s global service–cost tradeoff strategy. My recommendations were adopted by global leadership, directly influencing supply chain target-setting at P&G. Key achievements: - Developed global simulation models to balance cost-to-serve and service reliability. - Built AI models to prevent product availability gaps for top retailers such as Walmart and Target. - Recognized for integrating technical excellence with strategic, business-driven outcomes.
Accelerated the development of AI-powered Image Recognition for retail execution across Asia, the Middle East, and Africa. Collaborated with regional Sales and Data Science teams to deploy scalable solutions improving on-shelf availability and retail execution. Key achievements: - Combined image recognition models and supply chain data to improve product availability. - Strengthened collaboration between AI, sales, and market execution teams regionally.
At this high-tech scale-up, I developed several automations for the operations team. Additionally, I automated data analysis that enabled better customer relationship management and identification of commercial opportunities for the Marketing and Sales teams.
As a Board Member of Study Association Industria, I worked closely with a team of six to enable 1,400+ members to make the most out of their time as students. My responsibilities included managing daily operations, overseeing committees, and organizing both career-focused and social events. As Project Manager, I led the relocation of the association to the university’s main building, coordinating the setup of new study areas and managing the construction of a new campus bar and social areas. Additionally, I served as Chief Editor of Scope, the association’s quarterly magazine, ensuring its timely publication and high-quality content.