Belgium
👩💻 Hi there! I'm Merícia, a marketing and communications freelancer and social media geek. I have over 6 years’ experience supporting clients from various industries, leveraging their digital presence to deliver impactful communications campaigns and have managed over €500 million in ads during my career 🤯 After a solo trip through Asia at the end of 2024, I decided to take another leap of faith into the world of freelancing. Excited to support your business through the following services: ▪️Digital marketing and communication consulting ▪️Social media management and content creation ▪️Website management and SEO-optimised content creation A bit more about me: 🏝️ I was born on Madeira Island and at 18 moved to Lisbon to study Communication Sciences. In the third year of my bachelor’s degree, I did Erasmus in Madrid, one of my favourite cities in the world. After completing my bachelor’s, I enrolled in a Marketing Master’s degree at Lisbon University. 💼 During my Master’s, I started working as a Brand Manager at a Training and Consulting Agency, playing a key role in establishing both the company and the CEO's personal brand. Starting with just the CEO and me, we quickly grew to a team of 12. During that time, I planned and implemented communication campaigns across digital channels and supported our B2B clients by providing digital advisory and training support. ✈️ In 2021, I relocated to Brussels and joined Weber Shandwick (now part of Omnicom), where I led integrated communication and digital campaigns for pan-European clients across industries. At Weber Shandwick, I worked with clients in the energy, packaging, manufacturing and healthcare sectors on integrated policy communication campaigns, delivering targeted messages to various audiences (from consumers to businesses and policymakers). 👩💼 At the end of 2024, I became a freelancer and independent consultant focusing on digital communication, social media, and content production. ✍️ I joined Clear Europe in early 2025 to help shape the next chapter of the company’s story. I'm also a trainer in topics related to social media, content creation and digital advertising. Other fun facts about me: 🪂 I used to be afraid of flying, so I overcame my fears by going skydiving. 🐘 In 2024, I took a career break and travelled solo through Southeast Asia - one of the best experiences of my life. 🤿 I love trying new things, from experimenting with random foods, ceramics, painting, hiking through jungles, diving with mantas and much more.
▪️ Helped shape the new chapter of the company’s story with the relaunch of Clear Europe in the market. ▪️ Coordinated website development with external partners, leading on information architecture, SEO strategy, competitor analysis and content direction. ▪️ Defined and executed Clear Europe's social media strategy, leading to an organic increase of +40% followers and going from virtually no impressions to 18k within the first year. ▪️ Introduced new internal processes and project management guidelines to improve efficiency and ensure consistently high-quality support for our clients. ▪️ Organised and managed several in-person events and training sessions in Brussels and beyond, supporting on logistics, promotional materials, and stakeholder management. ▪️Leading trainers on social media, LinkedIn (content, advertising, and thought leadership), and web copywriting. Delivered hands-on courses to clients across Europe, including Prysmian and the European Climate Foundation.
▪️ Digital Marketing Consulting & Project Management: From audits to defining strategies for a stronger online presence, along with team and project management. ▪️ Social Media Management: Including social media strategy, content ideation, creation, and management. ▪️ Website Management: From initial audits to website management and SEO-optimised content creation. And much more: I have proven expertise in crafting and executing strategies across diverse channels, including email marketing, search advertising, social media buying, and beyond! ✨ During my time as a freelancer I've worked with clients including: Weber Shandwick (HC, Sustainability and manufacturing); Media Marketing (Marketing Trade Publication) and Clear Europe (Training Company)
As we say in Portuguese, "bom filho a casa torna" (“a good son returns home”). I’m back supporting Weber Shandwick, this time as a freelancer, continuing the work and clients I’ve supported for over three years. Main clients: Packaging, Banking, Sustainability & Construction
After 10 years of continuous studying and working, I’ve decided to stop postponing my dream of traveling solo through Southeast Asia. So, I took a career break to make it happen before embarking on my next chapter. Solo travelling through Southeast Asia has been one of the best experiences of my life. Despite the ups and downs, multiple challenges, and constantly stepping out of my comfort zone, this has been an unforgettable journey. Excited to see what the future holds ✨
▪️ Client Experience: Provided day-to-day client support, managing project timelines and coordinating with stakeholders (partners, suppliers, freelancers, etc.), while overseeing budgets and financial operations. ▪️ New Business: Developed business propositions to drive growth for existing and prospective clients, contributing to pitches and new business proposals. ▪️ Strategic Planning: Crafted and implemented digital marketing strategies for clients in sectors such as Packaging, Sustainability, Financial Services, Energy, and Healthcare across European markets. ▪️ Market Research: Conducted market research and data analysis using tools like Talkwalker to identify trends, monitor topics, and understand audience behaviour. ▪️ Creative Ideation: Contributed to the development of innovative and impactful campaign concepts. ▪️ Social Media: Managed social media platforms (Meta, LinkedIn, X), producing and reviewing content tailored to different audiences and industries. ▪️ Paid Media Planning: Planned and executed paid media campaigns on social media and Google Ads to enhance brand visibility, awareness, and engagement. ▪️ Search Engine Optimisation: Developed and executed SEO strategies to boost organic traffic, including keyword research, site audits, and content optimization. ▪️ Analytics: Created analytical reports and conducted data analysis (quantitative and qualitative), optimizing campaigns based on insights and A/B testing.