Merel Doossche

People&Culture Director EU at The Coca-Cola Company

Antwerp, Flemish Region, Belgium

About

Experience

  • The Coca-Cola Company (5 yrs 2 mos)
    • HR-businesspartner Marketing (FLA and H.I.)
      May 2025 - Present · 1 yr 2 mos

      Acts as coach and trusted advisor for the Marketing team in order to improve leadership inspiration, organizational effectiveness, leading change, organization design and building capabilities.   Co-accountable of the global, regional and local implementation of our people strategy and people scorecard, leverage on the Company Purpose, Leadership Definition & Leadership Behaviors.   Co-accountable of the end to end Talent, Learning and Rewards global processes in partnership with the Europe OU Talent & Capabilities and Total Rewards teams.  Co-accountable of the continues evolution of our Culture, Diversity and Inclusion strategy, practices and targets within our Europe Marketing Organization. Partners with People Services to ensure compliance and continuous improvement of our HR systems, processes, policies, procedures, plans, and programs are in place and effectively utilized.  Responsible to continue building People Management capabilities through current processes (eg  Employee Experience, Performance Management, Wellbeing, Rewards & Recognition, Engagement, etc).

    • HR-businesspartner
      Oct 2024 - May 2025 · 8 mos

      Na 20 jaar Sales, Marketing en Operations ervaring merkte ik steeds vaker op dat “iets” aan me trok: mijn blik is gericht op mensen, teams en de bedrijfscultuur de komende maanden! Want wat me echt energie geeft is het begrijpen en verbeteren van de motivatie van elke persoon, de team-dynamiek & samenwerking tussen teams. Ik wil meewerken aan het verbinden van strategische doelen met de juiste organisatie, de beste manier van werken, met de focus op individuele ontwikkeling en voldoening. Ik omarm de kans om aan de slag te gaan als HR Business Partner van enkele Centrale Marketing Teams. Ik zal er naar streven om hen te coachen en een betrouwbare partner te zijn om de teams effectiever, gemotiveerder en weerbaarder te maken, zodat elke individu zich optimaal kan ontwikkelen en goesting houdt en/of vindt… Ik ben echt zo content, en het smaakt nu al naar meer…

    • Business Operations Manager BNL
      May 2021 - May 2025 · 4 yrs 1 mo

      Back at Coca-Cola Company, now as Business Operations Manager BNL, and looking forward to a great journey in the Coke-system! Responsible to follow up and deliver strategic projects in BeLux and NL, including Annual Business Planning and Long Range Planning, together with the Coke-system partners.

  • Duvel Moortgat (3 yrs 7 mos)
    • Local Marketing Manager BeLux
      Oct 2019 - Apr 2021 · 1 yr 7 mos

      As Local Marketing Manager BeLux at Duvel Moortgat I am responsible for both 'trade' and 'consumer' marketing, with the ambition to deliver integrated business, communication and activation plans for the key brands in the portfolio. As a local marketing team, we support the sales teams (on- and off-trade), we are responsible for the BeLux Connection Plan (incl. Social Media and PR-approach) and collaborate with Business Analyst and Sales Directors to deliver the Annual Business Plans.

    • Sr Trade Marketing Manager
      Oct 2017 - Sep 2019 · 2 yrs

      Als Senior Trade Marketing Manager sta ik in voor: - aansturen van het Trade Marketing Team binnen Duvel Moortgat, inhoudelijk (kanaalplannen, brand-activaties, sales-support, ...) en als people-manager van een groep gemotiveerde mensen; - we vormen de link tussen de Marketing afdeling en de verschillende (field) sales departementen; - concrete ontwikkeling en ondersteuning van de Retail-plannen (customer differentiation, off-trade brandbuilding, successfull product-launch support,... Ik streef er naar om elke dag gemotiveerd, positief en betrouwbaar te zijn. Ik heb een grote zin voor verantwoordelijkheid en ben zeer tevreden dat ik de kans krijg om anderen te helpen hun hoogste niveau te bereiken.

  • The Coca-Cola Company (4 yrs 4 mos)
    • Shopper Marketing Manager BeLux
      Sep 2015 - Sep 2017 · 2 yrs 1 mo

      - I connect and convert insights into actions by linking consumer marketing with shopper insights and trends in an integrated manner and work with the bottling partner to increase penetration & incidence, and drive profitable sales with our portfolio at point of sale; - I develop the right experiences for shoppers (asset placement, value added activation, cross category activation, shopper driven category management , experiential sampling, thematic activation) to impact positively the shopping behavior and shopper journey; - I work together with the Knowledge & Insights department and Commercial Manager to drive revenue growth in different customer formats and channels linked to shopper needs and our brand portfolio.

    • Customer&Commercial Development Manager The Netherlands
      Sep 2014 - Aug 2015 · 1 yr

      The customer and commercial manager is responsible for the Company account management and commercial projects. Uses insights and commercial experience to develop and drive commercial execution and strategy. Combines market data analysis with shopper and consumer insights. Makes connections to brand plans. Partners with the customers, bottler, brand- and operational marketing teams for implementation.

    • Customer Manager BeNeLux
      Jun 2013 - Aug 2014 · 1 yr 3 mos

  • Procter & Gamble (8 yrs 11 mos)
    • Store Development Organization Manager Belgium
      Jul 2012 - May 2013 · 11 mos

      Responsible for retail sales representatives (11 people) in Belgium for P&G.

    • Unit Manager North
      Aug 2010 - Oct 2012 · 2 yrs 3 mos

      Responsible for 9 sales represenatives.

    • Key Account Manager
      Jan 2009 - Aug 2010 · 1 yr 8 mos