Barcelona, Catalonia, Spain
I've spent the last decade building and scaling digital ecosystems for brands that want to grow not just in numbers, but in understanding. Whether for global names or early-stage founders, my goal has always been the same: make data, systems, and strategy feel human. I translate the complex (the analytics, automations, funnels, and frameworks) into something that feels intuitive, actionable, and results-driven. I build experiences that connect, stories that convert, and infrastructures that scale. I've led full-funnel growth for fashion and lifestyle brands across North America, Europe, and Latin America, and have driven major initiatives for companies like Verizon, Greyson Clothiers, and Bonafide Health. My background in e-commerce gives me a deep understanding of how people move, and what makes them stop, engage, and purchase. My goal is to simplify complex systems, uncover what truly drives performance, and design strategies that turn insights into growth. I combine data, intuition, and creative problem-solving to help brands build experiences that feel human and stay grounded in data at every step. If you're looking to transform how your brand thinks about growth and how your customers experience it, let's connect.
Promoted to lead the digital arm of GSTQ, I oversaw the launch of a new e-commerce platform that generated $5M in gross sales within its first year. I revamped underperforming paid media channels, increasing ROAS from 0.5x to 2.5x while cutting spend by $80K/month. Working cross-functionally with internal teams and external agencies, I drove forward paid media, SEO, and email marketing strategies, and implemented audience segmentation initiatives that significantly improved retention and lifetime value.
Brought on as a contract hire to lead a global digital strategy overhaul for AHAVA, working in close collaboration with the VP of Marketing for North America, the VP of Marketing for Germany, and the North American CEO. My role focused on aligning regional teams under a unified digital vision, reworking site architecture and user flows across markets, and driving measurable performance gains. During this period, we relaunched the multilingual global site, increased user engagement by 25%, boosted online sales by 20%, and reduced cart abandonment by 15%, laying the groundwork for stronger cross-functional digital collaboration and long-term growth.