The Randstad, Netherlands
Menno is a seasoned leader with 25+ years at the intersection of media, marketing, and technology. An expert about measurement, modeling and AI in marketing. He began his career at KPN Multimedia, pioneering in-game advertising, and went on to shape Rabobank’s early digital strategy with fintech Tref.nl. At Y&R’s Netfactory, he built digital platforms for brands like Sony-Ericsson and Ford, and later led the MarCom team at Schiphol Airport. As Head of Strategy at UM, Menno won top clients (BMW, ABN AMRO, Delta Lloyd, UPC, Vattenfall) and major industry awards. At IPG Mediabrands, as Chief Data & Tech Officer, he drove data transformation, scaled AI-driven insights, and built one of the first marketing sciences teams focused on behavioral science, predictive data and ROI. Menno has led global hackathons bridging data, tech, and creativity, and was among the first to champion sustainability in advertising. A sought-after speaker (Cannes Lions, ICOM, bvA) and jury chair (AMMA, DIA). Being a passionate advocate for a privacy-safe, autonomous digital future, Menno believes people should own and control their personal data — especially critical as AI systems increasingly absorb personal information. His PhD at University of Amsterdam, explores the relevance of personalization, investigating what data is truly needed to make ads/messaging/interactions more meaningful and how to translate human characteristics into effective creative strategies. Outside work, Menno built two houses in Amsterdam, chairs a housing cooperative, referees KNVB football matches, and plays the drums.
SilverLabs connects your marketing, data and agency teams. We help you setup your KPI framework, measurement suite, attribution code and workflows, fitting your company specific configuration. Our Code is Your Code. We train to help you do it all yourself. No strings attached. No over-promising. No bullshit. And yes, AI is involved as well. Marketing Sciences also includes programs to automate marketing operations, trigger innovations, define and drive experiments, generate test & learn roadmaps and much more. Let's talk!
Onbrdng turns strategy into execution using a unique Data Platform, agile workflows & smart usage of nocode/lowcode/AI tooling to grow businesses. Delivering value with insane speed!
The aim of this Council is to provide the Schools with strategic direction, guide quality improvement, and assess programme effectiveness by giving innovative advice and dynamic perspectives closely linked to the professional field to better prepare students for their future career. Through the support of the Advisory Council, UvA likes to get a better understanding of industry trends and other relevant developments, and how the programmes can tap into these developments in empirically- and practically-meaningful ways.
The living cooperation Bonte Hulst is realizing a housing project in Amsterdam Buiksloterham: this is an innovative project since it is a non-profit initiative to create 32 circular, affordable and sustainable appartments, Let's crack the housing crisis in Amsterdam!
GroupM is market leader in TV, radio, OOH, print & digital media buying in the Netherlands.