Rotterdam, South Holland, Netherlands
Over 18 years of experience across FMCG, Consulting and Consumer Healthcare (Retail / OTC / pharma). Global growth officer, CMO with a strong entrepeneurial mindset. Primarily worked in marketing, digital, ecommerce, retail and business transformation in local, regional and global roles as well +4 years internationally in greater New York City. Recently pivoted my carreer from Intrapreneur to Entrepeneur so I can devote 100% of my time making an impact in Life Science and Healthcare, Lifestyle & Wellbeing. With a passion for Digital Health / DTx I'm comitted to contribute in the needed shift from cure to self-care by enabling people to take controle of their own health (needles to say where possible).
On a mission for remission with Diabetes Type 2 patients. Clear.bio revert Diabetes Type 2 patients by providing proactive support through precision nutrition and coaching based on real-time glucometry. https://www.clear.bio/
Owner Digital Health Companions Www.digitalhealthcompanions.com Supporting portfolio of start-ups & scale-ups in hybrid and digital healthcare to move into proactive selfcare. - DecipHERwoman (femtech) - SensURHealth/SensURSport (biomarker based performance) - LizzHealth (hybrid care / remote patient support) - Head of Sales NL SmileMakers (womans health)
CMO NL and LT member (board) reporting into GM Responsible and leading the team on the brand Beter Horen, category&product mngt, media, digital marketing, customer experience, CRM, retail experience, webshop, customer care/service/satisfaction and callcenter. 200 servicepoints/retail (shops, shop-in shops, homeservice) Part of Amplifon (stock exchange in IT - AMP)
CMO NL and member MT Commerce of Alliance Healthcare NL. Acquired and merged into Cencora, global leading pharma company (#11 in Fortune 500) Leading a team of 20 across Marketing & Communication (int/ext), Category, Brand, Data & Innovation, eCommerce, Retail and Omnichannel. - Alphega: pharmacy franchise formula - Boots: owned pharmacy/drug retail stores. - combined +200 locations. Driving Omni with more hybrid care through digital / e-health serving patiënts (Rx, Dtx, health services) and self serve consumers through retail (OTC Health & Beauty). Defining and delivering our NL corporate strategy with one Purpose; to help people lead healthier and happier lives. Across divisions; Alphega pharmacy | Boots pharmacy | Spits | Alloga | Alcura | Stephar .
Member of LT Unilever Food Solutions NL reprting into MD UFSNL: Guided a team of +15 marketeers ranging from brand, category, channel, digital, data, trade & ecommerce. Responsible to deliver a more future fit portfolio, more co-creation with food chain & partners, more B2B2C customer journeys (demand / lead generation) with smarter use of data. Responsible for delivering quarterly business results and measurement framework (OGSM) for running calendar.
Based in the USA (Greater NYC). Additional role; Front of House (Out of Home) brands like Hellmann’s and Teas (Lipton, Tazo) Led new Business to sell ice cream brands into restaurants, like Ben&Jerry's. Set-up new business with 3rd party delivery apps Doordash and virtual stores / dark stores Launched Hellmann's & Sir Kensington single portions & ketchup. Worked on bringing Plant Based Category - The VegetarianButcher into the USA.
Build a new local team and deploy and develop upon the global strategy (former role). All aspects of digital marketing. From the ground-up building the eCommerce strategy across 4 pillars (e.g. Pure Players like Amazon, Trade Partners, Office Suppliers, New Business models, Direct To Consumer (DTC Tea). Responsible for P&L. Most proud and learned most of being co-responsible to buy a scale-up (M&A) Foodservicedirect.com with underlying business case to deliver exponential growth. Still successful as stand-alone business model within Unilever.