Menno de Boer

Passion for people, talent, all things media and music.

Amsterdam, North Holland, Netherlands

About

Do you ever stop and wonder? Pause for a moment and just ask yourself the question 'why?' It's the basis of a mindset of curiosity. The topic is on you. Your strategic direction, career, life, anything. WHY is the most valuable question, because finding the answer yourself or as a team gives direction and purpose. Why do we do what we do? Why does ‘it’ matter? Why that specific tactic or strategy? Why doing it in the first place? In my work and life starting with 'WHY?' is crucial. For meaning and purpose but also for enhancing the passion you and the people around you might add: Better relationships whilst having more fun and creating more impact. Positivity, entrepreneurship and a growing mindset is my natural habitat. In my career I worked and collaborated as an intern to C-level. Because of that experience I put people and culture first: For sharing that passion, setting clear goals, having fun and therefore creating durable succes. So let's talk about 'why?'! On a personal note: Love to play percussion, swim, play piano, ski, gym and cook. In random order. Ask me why.

Experience

  • Contentmanager Nieuwe Generaties / Streaming at NPO
    Apr 2026 - Present · 4 mos

  • Strategy, (interim) management and talent coaching | Voice Over & Host at Mennomedia
    Jul 2006 - Present · 20 yrs 1 mo

    Media, brand & music strategist, content expert and (talent) coach. Specialized in programming, content and music strategies. Voice Over-talent for commercials and podcasts. Experienced DJ, from the smallest tiny bars, clubs, B2B events and high profile festivals in Holland and Europe. Spare time is passionately spent in composing and creating mashups and music.

  • Co-Owner at Live!Radio - tune in at work
    May 2021 - Present · 5 yrs 3 mos

    Live!Radio creates unique, personalized pop-up radiostations for companies looking for employee happiness and compelling content.

  • Zendermanager/Stationmanager 3FM at NPO 3FM
    May 2022 - Apr 2026 · 4 yrs

    Re-focussing 3FM for a young demographic and doubling the figures in that group. Making the brand future-proof with a new social media/video strategy and revitalizing 3FM Serious Request. The 3FM crew is an great example of brilliant young collaborators who love to learn and create by living the target group.

  • Member Business Advisory Board Dance4Life at Dance4Life
    Feb 2023 - Oct 2024 · 1 yr 9 mos