Mendu KOPUZ

Brand Manager, adidas

Istanbul, Türkiye

About

Clear understanding of competitor activity and consumer behavior in a brand or product and context. Strong marketing understanding, analytical ability and creative ability. Strong community and event management ability. Good in fields of advertising, communication and brand projects on both creating and publishing parts. Fluent in written and spoken English with a good writing and verbal communication &presentation skills.

Experience

  • adidas (4 yrs 1 mo)
    • Category Manager (interim)
      Feb 2026 - Present · 5 mos

      Running, Outdoor, Golf, SPSP Category Manager

    • Brand Manager
      Nov 2023 - Present · 2 yrs 8 mos

    • Senior Brand Activation Specialist (interim)
      Apr 2023 - Nov 2023 · 8 mos

      Double heading as Sr. Brand Activation Specialist for running category.

  • Side Project / As a Brand Lead at Volt Floyd
    Oct 2014 - Nov 2023 · 9 yrs 2 mos

  • Group Brand Executive at MM Group
    Mar 2021 - Jun 2022 · 1 yr 4 mos

    Responsible on trade marketing activities with top retailers Beymen, Sephora, Boyner for group's brands listed below. Versace, Bvlgari, Calvin Klein, Chloe, Guerlain, Clarins, Lacoste, Kenzo, Roberto Cavalli, Marc Jacobs, Balenciaga, Bottega Veneta, Missoni.

  • Brand Marketing Lead at Alivex
    Aug 2019 - Feb 2020 · 7 mos

  • Marketing & Business Development Specialist at Signera
    Sep 2014 - Jan 2019 · 4 yrs 5 mos