Netherlands
Thanks for visiting my profile. I am a blend product of a diverse journey: born in Perú, educated in Perú, the UK, China, France, and the Netherlands, and with 10 years of global working experience, I offer a strategic, creative, energetic, flexible, and adaptable approach to business. I am a Strategic Marketing Leader with over 13 years of experience in brand and product marketing in B2B, D2C & B2C in Banking, SaaS, Consumer electronics, Wholesale and now Healthcare. I specialize in building creative go-to-market strategies that scale, leading high-performing international teams, and delivering business impact through data-driven funnel marketing, lifecycle campaigns, and brand growth. I’ve successfully led GTM and digital transformation programs across EMEA, LATAM, NA, and APAC, launched SaaS products, repositioned brands, and unlocked up to +€300M in new revenue. My leadership blends deep marketing expertise with a passion for connecting commercial, product, and marketing teams to drive sustainable growth in fast-paced, tech-enabled environments. 💡 Top Competencies: • Global & Regional Marketing Strategy • Product & Brand Marketing • Go-to-Market (GTM) Planning & Execution • Product Positioning & Messaging • Content Strategy & Funnel Marketing • Lifecycle Marketing & Automation • Demand Generation (ABM, PLG, SEO/SEM, Social Selling) • Sales Enablement & Value Proposition Design • Cross-functional Team Leadership • Digital Transformation & Martech Strategy • Market Intelligence & Customer Insights I'm always open to connecting with marketing leaders, product innovators, and SaaS scaleups that are looking to build, transform, or accelerate their marketing engine. 📍 Based in Amsterdam | Dutch citizen | Open to global opportunities
Leading digital transformation of global marketing operations, specifically from an end-to-end campaign capability approach, defining the improvement agenda for campaign operations, processes, data foundations, measurement, automation, governance, and adoption across global and regional teams.
Founded Ayuda Siberianos Peru to help stray dogs land a new home. I support rescuers and organizations who help Siberian Huskies who are abandoned in the streets of Peru.