United Kingdom
• Co-Founder and CEO of FrameCoach, leading the growth strategy for an innovative AI-powered camera coaching app. • Developed partnerships with film and media institutions across the UK, Europe, and India to enhance brand visibility. • Scaled a beta community to several hundred active users, integrating feedback into product development for continuous improvement.
I lead Crescendo Strategy as a founder operator. I work with businesses that have a strong offline product but weak digital systems, then help them modernise how customers join, book, pay, return, and refer. I’m hands on across strategy, account leadership, and delivery. I translate what the business wants to become into a practical plan, then drive execution with a clear standard of quality. Core responsibilities • Account leadership and delivery ownership • Strategy, journey design, and implementation oversight • Expansion and franchising playbooks • Business development collateral and partnerships
As Creative Director at Country Club Studios, a leading music studio and creative agency, I led brand identity, creative strategy, and content production, driving high-impact visual storytelling and digital engagement. I worked closely with artists, brands, and creators to develop compelling campaigns that resonated with audiences and elevated the studio’s cultural presence. Key Responsibilities: Brand & Visual Identity – Defined and maintained the studio’s creative direction, ensuring a cohesive and recognizable brand presence. Content Production – Oversaw the creation of music videos, promotional visuals, and digital content, ensuring high-quality execution. Marketing & Social Strategy – Developed campaigns that drove 11M+ organic views in 90 days, leveraging social-first storytelling. Artist Development – Provided creative direction to help artists shape their visual identity, branding, and market positioning. Creative Partnerships – Collaborated with musicians, brands, and creators to execute standout creative projects and activations. Through strategic content creation and innovative storytelling, I helped position Country Club Studios as a hub for music, culture, and creative excellence.
Developed creative concepts and themes for Crimson & Indigo's ad campaign, ensuring alignment with the brand’s identity and marketing objectives. Designed detailed storyboards that visually outlined the ad campaign's narrative flow, scene composition, and key messages, facilitating clear communication with the production team. Crafted compelling scripts for voiceovers, incorporating brand messaging and emotional hooks to engage the target audience effectively. Collaborated with graphic designers, animators, and video editors to bring the storyboards to life, maintaining a consistent visual and thematic style across all campaign materials.