Southern Pines, North Carolina, United States
As a Marine Corps OIF-II veteran with 10 years of service and former law enforcement officer, I’ve developed a strong foundation in leadership, systems thinking, and technical expertise. With a B.S. in Aeronautics and a minor in Technical Management, and a M.S. in Human Factors, focusing on improving human-technology interaction in military and defense operations. My passion lies in integrating advanced technologies, such as virtual and augmented reality, to enhance the effectiveness and safety of military training. I thrive on solving complex problems and ensuring that technological advancements align with the needs of operators in high-stakes environments.
I lead sales enablement and execution strategy across InVeris’ Live Fire, Virtual, and AR training divisions, building the systems, processes, and training that drive consistent sales performance in complex defense and federal markets. • Built and operationalized the company’s first unified sales execution framework, standardizing qualification, discovery, demo execution, and follow-up across the organization • Designed and implemented onboarding and certification programs tied to performance readiness and seller effectiveness • Partner with Sales Operations to improve pipeline visibility and forecast accuracy by standardizing opportunity stages, required fields, and reporting expectations within Salesforce (Sightline) • Partner with Sales, Marketing, Product, and leadership to align go-to-market execution and improve pipeline visibility and decision-making • Develop and deliver ongoing training and field engagement to reinforce adoption of tools, processes, and messaging • Analyze win rates, conversion trends, and forecast accuracy to inform strategy and improve execution • Drive cross-functional alignment across Sales, Marketing, Product, and Engineering to improve capture planning, demo execution, and solution positioning
ADS Inc. provides industry-leading, innovative equipment and cost-effective solutions to all DoD, Federal, State, and Local Agencies in support of homeland defense and homeland security operations. With more than 50K products and 3K suppliers, we are known for collaborating with defense industry suppliers to design custom solutions to problems. Learn more about ADS at adsinc.com.
A multidimensional leader, Marine Corps OIFII (Operation Iraqi Freedom II) veteran, and law enforcement officer with a dynamic record and skillset from developing strategic plans to performing in a government-focused, collaborative, interagency environment. With a strong analytical and problem-solving ability, Melissa utilizes her wide spectrum of 18 years’ various professional experience and interpersonal skills to plan elements such as mission, vision, goals, and organizational objectives. Over 3500 hours of experience acting as the Commander’s representative responsible for accountability of personnel and government property. Approximately 1500 hours of these in the Iraq theater of operations, responsible for the security of an operational base and government assets in an active combat zone.
Crescend Technologies is the leader in the design and manufacture of Software-Defined, high power, RF Amplifiers with embedded intelligence allowing a single system to adapt to changing environments and address threat categories in real-time. Crescend Technologies is a premier manufacturer of RF Power Amplifiers supporting a wide range of markets including Land Mobile Radio (LMR), Defense/Military, Medical, RF Energy and new solid-state technologies.
Work with Global Focused Accounts such as General Electric to sell to white spaces for the organization. Coordinate ABB solutions in the power grids division for large projects across all ABB Global Factories. Chair of Military & Allies ERG for Hitachi ABB Power Grids
Cover a 16 State area that includes - Arkansas, Northern Mississippi, Western Kentucky, Missouri, Tennessee, Illinois,Wisconsin, Iowa, Kansas, Nebraska, Minnesota, South Dakota, North Dakota, Colorado, Utah and Eastern Wyoming. Responsible for the Surge Protective Device lines of Current Technology and Joslyn. For the Current Technology line I work with manufacturers Reps to provide technical expertise, and Lunch and Learns to EPC firms, and End Users. Responsible for working with each manufacture rep in my area to help achieve the yearly goal set for them. For the Joslyn SPD line I work within the ABB districts to supply technical expertise to internal sales managers. Provide Lunch and Learns to Distribution Channels within my area. Another focus is developing and finding new market segments that have power quality concerns and a need for Surge Protective Devices. -Drive sales results in an assigned territory and channel -Driving and concluding the technical dialogue between end users and manufacturer's representatives -Consulting engineers and contractors -Conduct product and technically informative training to design/consulting firms, contractors, and end users -Provide information on Current Technology products -Technical guidance