New York City Metropolitan Area
I help enterprise B2B SaaS companies bring clarity to complex markets and evolving product strategies. With 20+ years across marketing, communications and go-to-market strategy—including 8+ years commercializing AI-powered SaaS and intelligence platforms—I align organizations around differentiated market strategies and compelling narratives that address customer needs and unlock growth. Throughout my career, I’ve helped companies bring new products and go-to-market motions from 0 to 1, build high-performing teams and scale through periods of rapid growth. My experience spans Fortune 500 companies and startups from Series A through Series F, including helping AlphaSense, an AI-powered financial market intelligence platform, grow from $50M to $350M+ in ARR. Outside of work, you’ll usually find me planning family vacations and activities, doing pilates or searching for the next show to watch on Netflix. CliftonStrengths: Achiever, Responsibility, Analytical, Strategic, Individualization
Leading product marketing for Yext, an enterprise agentic marketing platform that helps multi-location brands improve AI visibility, understand competitive performance and execute marketing with greater intelligence. Lead a team of product marketers responsible for influencing product strategy, positioning, commercialization, competitive intelligence and sales enablement across Yext’s portfolio. Partner with executive leadership to clarify the platform narrative, align teams around evolving market needs and strengthen how new products and go-to-market motions are brought to market.
Stensul is a governed creation platform for email and landing pages used by the world’s leading enterprise brands. * Redefined ICP, personas, positioning and strategic narrative in the evolving AI landscape. * Launched Adobe GenStudio for Performance Marketing integration at Adobe Summit resulting in highest day of web traffic YTD and brand exposure in the keynote.
AlphaSense is an AI-powered market intelligence platform and search engine that helps the world's most sophisticated companies remove uncertainty from their decision-making. * Led a team responsible for market research, competitive intelligence, positioning, messaging, enablement, full funnel marketing campaigns and product adoption for strategic initiatives. * Launched new GTM motion for GenAI Assistant for Enterprise Search that generated $XM in incremental revenue in year 1.
Built a team of segment-focused product marketers responsible for scaling personalized messaging and experiences across the entire buyer journey for 10 industry segments and 8 personas to increase revenue, new user growth, adoption, rep productivity, and win rates. * Developed segment-specific integrated marketing campaign that drove 1,000+ webinar registrations and highest marketing-attributed pipeline and bookings of the year. * Increased pipeline and bookings for underperforming segments through market analysis, messaging and marketing/sales enablement for new segments and personas. * Improved rep productivity by building a collection of 40+ industry & persona specific Outreach sequences that improved meeting conversion rate for SDRs by 33%.
* Migrated users to new dashboard experience helping to Increase MAUs by 32% and DAUs by 20%.
Led company initiative to expand beyond enterprise sales to a PLG business model and launched the beta version of a meeting planning workspace for helping teams connect & collaborate in a remote world. * Developed GTM strategy by conducting market research to define positioning, value prop, personas and pricing strategy. * Collaborated with the product team to prioritize feature development. * Supported sales with sales-enablement content and re-engagement campaigns to activate stalled deals.