Melissa Rosenthal

Turning companies into the voice of their industry with owned media | Co-Founder @ Outlever | Ex CCO ClickUp, CRO Cheddar, VP Creative BuzzFeed

San Diego, California, United States

About

I'm a media and tech executive building the future of owned media at Outlever and sharing the journey, by leading my own newsroom, thestateofbrand.com. Previously, I was the CCO of ClickUp, CMO of Insight Timer, CRO of Cheddar and VP, Creative at BuzzFeed. I've been featured in Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and Digiday's "Changemakers." I've always been obsessed with the idea of net new value creation and enabling brands to own the conversations they care about while reaching their ideal customers. This passion led me to co-found Outlever. We transform brands into the #1 news source in their industry, enabling them to own the conversations their customers care about at an unprecedented scale, and give them the ability to establish true authority and reach key audiences in meaningful ways. Simply put, we open a net-new marketing and sales channel for ROI-focused B2B and B2C brands by turning companies into the voice of their industry. Curious how it works? I'd love to connect.

Experience

  • Co-Founder at Outlever
    May 2024 - Present · 2 yrs 3 mos

    Outlever is the enterprise intelligence company that turns its customers into the leading voice in their industry. By building them an owned media machine, we enable them to own the conversations their customers care about at scale, establishing authority and reach with the audiences that matter most

  • Editor-in-Chief at State of AI
    Jun 2026 - Present · 2 mos

    A publication covering artificial intelligence news, data insights, and strategic guidance tailored for enterprise leaders and decision-makers.

  • Editor-in-Chief at State of Brand
    Apr 2026 - Present · 4 mos

    A modern marketing publication focused on the state of marketing, brand, owned media, and GTM. Powered by Outlever. Check it out! Thestateofbrand.com

  • Advisor at RASA World Group
    Jul 2024 - Present · 2 yrs 1 mo

    Rasa is redefining the nightlife scene, becoming the LVMH of unforgettable experiences.

  • ClickUp (4 yrs 5 mos)
    • Advisor
      Dec 2023 - Jan 2025 · 1 yr 2 mos

    • Chief Creative Officer
      Sep 2020 - Jan 2024 · 3 yrs 5 mos

      Humanizing B2B SaaS through great marketing and helping to make the world more productive 💜