Melissa Ofri

Head of Marketing Strategy @ Claroty | Driving GTM Alignment, Sales Development & Growth

Israel

About

Strategic business development leader with 20+ years experience. Building, driving, and motivating talented global sales development teams from the ground up to reach sustainable and profitable revenue growth.

Experience

  • Claroty (5 yrs 8 mos)
    • Head of Marketing Strategy & GTM Alignment
      Feb 2024 - Present · 2 yrs 6 mos

    • Global Head of Sales Development
      Apr 2022 - Feb 2024 · 1 yr 11 mos

    • Director, Global Sales Development
      Dec 2020 - Apr 2022 · 1 yr 5 mos

      Claroty is on a mission to secure all cyber-physical systems across industrial (OT), healthcare (IoMT), and enterprise (IoT) environments: the Extended Internet of Things (XIoT). Our platform is deployed by hundreds of organizations at thousands of sites across all seven continents. Claroty is headquartered in New York City, with employees across the Americas, Europe, Asia-Pacific, and Tel Aviv. Since being launched by the famed Team8 foundry in 2015, Claroty has raised $635 million in funding from the world’s largest investment firms and industrial automation vendors, making it the most well-funded industrial cybersecurity company.

  • Member at Pavilion
    Dec 2021 - Present · 4 yrs 8 mos

    Pavilion is private membership for high-growth professionals who are looking to thrive in today's evolving business world.

  • Centrica (6 yrs 1 mo)
    • Head of Global Marketing Development
      Oct 2017 - Oct 2020 · 3 yrs 1 mo

    • Business Development Manager
      Oct 2014 - Oct 2017 · 3 yrs 1 mo

      Panoramic Power is the leading provider of circuit level energy management solutions. Using an innovative device level cloud-based analytic solution, we enable businesses to optimize their energy consumption, improve operational efficiency and generate income through load response programs. Panoramic Power delivers a powerful enterprise solution to multi-site organizations across a wide range of industries, helping them strategically align people, processes, and technology with financial, operational, and environmental objectives.

  • Sparta Systems (7 yrs 2 mos)
    • Manager, EMEA Education and Global Curriculum Development
      Jul 2012 - Oct 2014 · 2 yrs 4 mos

      - Selling training courses, $1M yearly revenue target -Strong focus working with marketing team, sales team, and services team to promote training classes. Reaching out to current customers to create a revenue pipeline to meet and exceed targets. -Contact with new and existing customers developing training plans and quotes for a successful implementation and user acceptance. -Analyzes training needs to develop new training programs and improve existing programs. - Maintain training budget, forecast, and P&L - Collaboration with marketing and sales to promote and identify training needs of exisiting customers - Evaluates technical trainer’s performance and effectiveness of training programs, -Leads development of global classroom, eLearning and computer based training programs. -Drives developmental projects associated with the necessary global training programs, curriculum, documentation, etc -Plans and develops new course curriculum, program offerings and release updates. Sets standards and parameters around course development for technical trainers

    • Training Manager
      Jun 2011 - Jul 2012 · 1 yr 2 mos

      --Analyzes training needs to develop new training programs and improve existing programs. - Maintain training budget, forecast, and P&L - Drive developmental projects associated with the necessary training programs annd documentation - Collaboration with marketing and sales to promote and identify training needs of exisiting customers - Evaluates technical trainer’s performance and effectiveness of training programs,

    • Business Development
      Sep 2007 - Jun 2011 · 3 yrs 10 mos

      Responsible for Business Development for the Nordics, Switzerland, and Eastern Europe markets. Developing new accounts and growing existing accounts across different verticals. TrackWise enterprise quality management software, the industry-leading solution for global quality and compliance management, is a web-based software application used by quality, manufacturing and regulatory affairs professionals to manage quality and compliance issues across the enterprise. Sparta Systems, which developed TrackWise, has more than 16 years of experience and an extensive customer base.

  • Sales Manager at Union Express Logistics
    2003 - 2006 · 3 yrs