United States
Involve content strategy early, and include content in design systems. With a focus on user flow and content analysis, I develop content strategy for financial services and wellness products. My biggest joy is seeing a piece of conversation complete the user experience at a certain moment, whether a customer is searching for gifts or arranging a payment. Language is the core of human communication. I help purpose-driven organizations build consistent narrative to make people’s lives easier.
• Led content design decisions for 91 Schwab Intelligent Portfolios® user flows to improve content experience while balancing MVP scope with 4 scrum teams • Helped pioneer Figma use for content design, developing component library and version control practices • Managed content peer review sessions for a team of 5 to aid organizational content practices
• Launched a new security authenticator to 100% of retail clients with positive pilot feedback • Created style guide, content analysis, and content map for security user experiences, improving UX consistency and the communication between product, UX, and development teams • Pushed for including content in the design system and initiated mobile app content patterns, working closely with accessibility subject matter experts
• Completed UX Writing Academy 12-week curriculum • Gave written feedback on students' assignments and answered questions • Provided availability to meet with students 1:1 sessions • Resulted in one student securing a UX writing job
• Led the content design of payment experiences to launch new payment features and reduce errors • Took on product designer role to lead UX discussions with product and engineer partners • Supported 3-5 projects at any point in time, building strong relationship and quality work among design, development, product, and regulatory partners
Led and implemented content direction to strategically grow the global market for design and fashion products while leveraging content for regions of other languages and aligning with company strategy. Content channels included online magazine, social media, in-app engagement modules, and newsletter. Content strategy included editorial planning, content marketing, SEO and taxonomy. Created analytics and reporting needs, initiated media outreach and defined content strategy processes.