Greater Marseille Metropolitan Area
You know those left brain / right brain tests? I’m someone who is smack dab in the middle. The combination of logic and creativity required by marketing ticks all my boxes, for sure. As a marketing consultant and consumer insights specialist, I enjoy using qualitative and quantitative, online and offline, to assemble the most effective strategy and innovative tactics into planning and execution for my clients. I currently specialize in SEO; applying 30 years of marketing, advertising and consumer research experience to reach clients’ ideal targets and drive conversions. Competitive analysis, keyword research, and site optimization are both art and science, creating an ideal consumer experience while also meeting the needs of search engines. I take a holistic look at each client’s complete online presence and outline what is working and what to improve to generate more business. As a strategic and holistic thinker, I am creative while disciplined in best practices. I also: ✔ Discover actionable recommendations based on qualitative and quantitative research ✔ Build B2C and B2B brands with laser focus on ROI and KPIs ✔ Mine consumer insights for product innovation that creates delight ✔ Develop start to finish digital and offline marketing research ✔ Manage cross-disciplined teams to meet short and long-term goals Notables: As Vice President of an international market research organization, I doubled both the revenue and staffing at the company's Cincinnati office in the first five months, and tripled them within a year. In a Director of Consumer Insights position, I led the collection of expert and consumer knowledge that resulted in the positioning, naming, and packaging of Johnson & Johnson’s Buddies line, which was credited for growing the Baby & Kids Care franchise by 7.5% and staving off competitive efforts. As Account Manager at a global company, I was personally responsible for over $2.5 million in annual billings and also exceeded annual revenue goal during an intense period of change, while rebuilding a department. Let's schedule a chat where we can determine how my unique skills can help grow your business. You can reach me at [email protected].
• Communicate among multiple levels of internal and external stakeholders, prioritizing accuracy without sacrificing responsiveness. • Responsible for reporting on department KPIs, streamlined the generation and improved the report for usability and decision making. • Prioritizing short-term responsiveness (including help desk) with long-term assignments.
• International entrepreneur in marketing. Clients included: o ITER; website design and optimization, resulting in significantly improved traffic. o Poison Control Centers (Department of the US government); boosting awareness of their help line through strategic recommendations and website improvements. o Hemispheres Academy; communication, organization, process improvement for a non-profit educational service. o 910 West; monitor marketing success and report on KPIs, innovated a compelling report format to clearly communicate achievements, results, and next steps.
• Clients included Coca-Cola and Air France; multi-country tracking analyses on customer satisfaction. Designed consolidated real-time dashboards for top-level executives. • Designed and planned studies, managed suppliers and quality, analyzed data and developed reports and presentations. • Continuously assessed project compliance with regulatory requirements and technical specifications. • Doubled the size of the office in the first five months; and tripled within a year both in terms of revenue and staffing. • Speaker at Cincinnati's Digital Non-Conference 2010.
• Provided strategic consulting to clients on new product innovation, from consumer insight and need state through positioning, naming, packaging, product testing, and ethnography. • Responsible for execution of off-site events; vetted suppliers and facilities, scheduled participants, planned agendas of working sessions and team building activities. • Developed new tools and techniques to gain consumer insights and better convey them to clients and creatives, allowing bigger innovations and winning creative pitches. • Led the collection of expert and consumer knowledge that resulted in the positioning, naming, and packaging of Johnson & Johnson’s Buddies line, which was credited for growing the Baby & Kids Care franchise by 7.5% and staving off competitive efforts. • Provided research and ideation to support Kellogg’s new product innovation pipeline, which propelled them to overtake their leading competitor in market share. • Contributed original research and analysis to the partners’ book, Marketing to the New Super Consumer: Mom & Kid.
• Involved in every aspect of web-centric research, from study design and technical implementation to analysis and presentation of results. Provided online tracking, post testing, website evaluation, ad testing, and custom work to CPG, service, financial, durable, technical and pure-play clients. • Conducted ground-breaking research to compare investments in various online and offline advertising communications and the resulting builds in brand equity and sales. • Rebuilt the department after management turnover. Hired, trained, and developed three account managers. • Sold capabilities to new clients and developed relationships with existing clients. Exceeded revenue goal for 2000 despite period of change and restructuring.