Melissa Morrison

Director of Business Development @ Waitressville Uniforms | Driving B2B Partnerships

Dallas-Fort Worth Metroplex

About

With over a decade of experience in business development and sales, I specialize in driving enterprise B2B partnerships and scaling custom apparel solutions. At Waitressville Uniforms, I collaborate with C-suite executives, CMOs, and venue owners to design and deliver camera-ready uniform systems that enhance brand identity, expand social media presence, and optimize wardrobe logistics for hospitality and entertainment venues nationwide. My expertise lies in enterprise outfitting and signature look consultations, enabling fast-growing restaurant groups, sports lounges, and upscale venues to achieve impactful brand differentiation. Certified in Adult and Pediatric CPR/AED/First Aid, I am committed to fostering excellence in team collaboration and customer satisfaction while creating tailored solutions that deliver measurable value.

Experience

  • Director of Business Development at Waitressville Uniforms
    Jun 2026 - Present · 2 mos

    Spearhead national B2B business development and enterprise partnerships for the premier brand in custom, camera-ready hospitality outfitting. Partner directly with C-suite executives, CMOs, and venue owners to curate signature front-of-house looks that elevate brand presence, maximize social media footprint, and streamline wardrobe logistics across large-scale team rosters. *Enterprise Outfitting & Scaling: Drive multi-unit apparel partnerships and custom wardrobe rollouts for fast-growing restaurant groups, high-energy sports lounges, and upscale entertainment venues nationwide. *Signature Look Consultation: Collaborate with brand leaders to design bespoke uniform formations tailored to a venue’s unique vibe, perfectly balancing premium aesthetic appeal with hyper-durable, high-volume performance fabrics. *Roster & Supply Chain Management: Architect centralized, frictionless apparel pipelines ensuring that front-of-house staff across 24+ regional locations maintain precise brand alignment and flawless fit from day-one onboarding. *Concept-to-Launch Execution: Direct cross-functional strategies linking enterprise client visions with internal design and production teams to debut high-impact staff lineups for major grand openings and brand expansions.

  • Co-Owner at M&M Mobile Dance and Cheer
    Aug 2014 - Present · 12 yrs

    conduct skills camps, choreography across the Midwest with all star dance and cheer gyms

  • WESTERN USA SALES DIRECTOR at Rebel Athletic
    Nov 2014 - Apr 2026 · 11 yrs 6 mos

  • Owner/ Host at State Fair Spirit Classic National Cheer and Dance Competitions
    Jan 2003 - Nov 2023 · 20 yrs 11 mos

    Business sold

  • Owner/Head coach at Melissa's Dance and Cheer Academy
    Jan 2000 - May 2013 · 13 yrs 5 mos