Melissa Morrison

About

19 years of Internet Marketing and Development including managing large corporate websites and creating a start up Michigan vacation rental website, www.rentalbug.com.

Experience

• Senior Manager, UX Design & CX Optimization at Wolverine Worldwide
  Oct 2022 - Present · 3 yrs 10 mos

• Owner at Forest Designs, LLC
  Jan 2008 - Present · 18 yrs 7 mos

  Freelance Internet consultant able to run project redesigns, search engine campaigns, website usability and website analytics.

• Digital Marketing Manager, Conversion Optimization at American Advisors Group
  Nov 2021 - Aug 2022 · 10 mos

  -Implemented landing page funnel optimization that led to a 72% increase in ROI -Responsible for internal testing process which included wireframe concepts of new test ideas, managing test throughout approval process and communication within Marketing organization -Created test plans including test goals, hypothesis and results -Implemented tests through optimization tools Oracle Maxymiser and Google Optimize -Collaborated closely with copy, design and web development teams to implement wireframe concepts -Worked closely with data analysts to develop optimization data worksheets for test analysis -Proficient in digital experience tools, such as Content Square, HotJar, Crazy Egg and Google Analytics to analyze user behavior for UX improvements and post-test result analyzation

• Kelly Services (6 yrs)
  • Digital Marketing Technology Manager
    2018 - 2021 · 3 yrs

    - Continuously define, drive and implement enhancements to the Kelly web experience - Advance Kelly brand and value proposition across digital channels by understanding and identifying organizational KPI's -Implement improved customer platform technologies for continuous website enhancement - Drive optimization road map for A/B and multivariate testing - Liaison with IT and third party tech groups - Communicate to clients, team and management on strategy/project development, timelines, and results

  • Interactive Marketing Analyst
    Feb 2015 - Jul 2018 · 3 yrs 6 mos

    - Manage user experience enhancements for over 40 country websites - Marketing lead for content management system migration from Ektron to EpiServer - Responsible for training global users of company content management system - Implement ABM campaigns utilizing Get Smart Content and Demandbase Platforms

• Marketing Manager at Own the Key
  Oct 2013 - Dec 2014 · 1 yr 3 mos

  - Created, optimized and monitored landing pages created to increase lead conversion - Created email marketing campaigns for lead generation campaign and sales process - Optimized Velocify lead distribution platform for sales and coaching discipline -Improved coaching process by increasing communication to clients and identifying process improvements -Managed online advertising campaigns using Google Adwords, Advertising.com, 7Search.com and Facebook