Toronto, Ontario, Canada
Innovative marketing leader with 12+ years of experience driving pipeline growth, regional GTM strategy, and cross-functional sales alignment for top cybersecurity and technology companies. Expert in building integrated campaigns, high-impact events, ABM programs, and partner co-marketing motions that accelerate deal cycles and deepen engagement across enterprise, commercial, and public sector segments. Known for partnering closely with sales leaders to prioritize territories, enable account coverage, and execute measurable, repeatable demand engines. Core Competencies Go To Market: Pipeline Strategy • Regional Planning • ABM • Partner Co-marketing • Executive Engagement Execution: Integrated Campaigns • Field Events • Workshops • Roadshows • Direct Mail • Digital Activation Sales Alignment: QBR Participation • Buying-Group Mapping • Feedback Loops Operations: Event Management • Budget Ownership • Agile Processes • Martech & Analytics • Stakeholder Management Revenue Impact: Pipeline Acceleration • Intent Activation • Sales & SDR Alignment
FIFA Fan Festival & Last Mile Volunteer Chief Smile Officer | Wayfinding Wizard | Fan Experience Ambassador Be the first smile fans see and the last friendly face they remember. As a FIFA Volunteer, I help create an unforgettable experience by welcoming guests, answering questions, sharing excitement, and ensuring every fan feels part of the world’s biggest celebration of football. Key Responsibilities * Greet thousands of fans with warmth, enthusiasm, and a genuine love of the game. * Help visitors navigate the FIFA Fan Festival and Last Mile footprint with confidence. * Answer questions, provide directions, and solve small challenges before they become big ones. * Share event information, transportation tips, and local insights. * Create memorable moments through positive interactions, high-fives, and the occasional photo opportunity. * Keep the energy high, the lines moving, and the atmosphere welcoming for guests from around the world. * Represent the spirit of FIFA by treating every fan like a VIP
• Leading strategic planning and execution of national events and sponsorships, driving increase in lead quality and lift in sourced pipeline. • Managing budget, agencies, and cross-functional teams to ensure flawless execution and ROI tracking. • Managing event marketing team (3), improving operational efficiency and stakeholder satisfaction
• Directed 50+ integrated campaigns with co-marketing components spanning direct, cloud partners and channel partners. • Leveraged intent and behavioral insights (6sense, Demandbase) to activate account journeys and optimize sequencing across web, nurture, social, and OOH. • Supported Sr. Director of Field Marketing as informal Chief of Staff, initiating Agile methodologies and streamlining processes
• Directed Technical Advisory Board & Executive Steering Committees, shaping roadmap with executive customers. • Built multi-channel advocacy campaigns, growing customer reference library
• Partnered with sales on $100M+ global accounts, building a multi-layered ABM program designed to increase engagement, accelerate meetings, and deepen account stickiness • Created targeted campaigns leveraging existing content personalized to resonate with customer needs. • Participated in sales and ecosystem QBRs sharing campaign performance to leadership, aligning KPIs with sales and marketing.
• Built content and campaigns for Financial Services, Pharma, Consulting and Retail sectors including 40+ regional events tied to customer journeys that drove YOY pipeline of 20%. • Built a scalable, partner-first marketing framework designed to increase co-sell momentum, strengthen partner alignment, and drive predictable pipeline across key cybersecurity segments. • Integrated 15+ partners into campaigns and built strong relationships with key channel partners, GSIs and Cloud Providers