Melissa Hyland

SVP Unified Partnerships | iHeartMedia

Potomac, Maryland, United States

About

Data-driven marketing expert, specializing in complex marketing campaigns on a local, regional, and national level, with diverse experience in creating and managing multi-platform campaigns that engage consumers and drive results. CAREER HIGHLIGHTS 10+ years successfully achieving multi-million-dollar revenue goals and finding data-driven solutions for partners, with proven growth and performance.

Experience

  • iHeartMedia (14 yrs 2 mos)
    • Senior Vice President, Unified Partnerships
      Feb 2026 - Present · 6 mos

    • VP Strategic Partnerships, Unified Partnerships
      Feb 2019 - Feb 2026 · 7 yrs 1 mo

      Unified Partnerships, a wholly owned subsidiary of iHeartMedia, provides full-service RFP consulting, comprehensive data/research + attribution, multi-platform media planning, consulting, and campaign management for brands and ad agencies pursuing federal, state, and municipal media contracts. Our 20+ years of direct-to-consumer and government vertical expertise offers unique advantages for winning RFPs and executing integrated, data-directed campaigns across digital, social, audio, video and experiential. To date, Unified has won over 2,000 contracts and executed over 1B in awards.

    • Senior Account Executive
      Jun 2012 - Feb 2019 · 6 yrs 9 mos

  • Account Executive at Cumulus Media
    Nov 2009 - May 2012 · 2 yrs 7 mos