New Taipei City, New Taipei City, Taiwan
很多企業的 ESG 報告書裡，S 這個欄位最常見的句子是： 「本年度舉辦員工健康促進活動共 X 場」、「公司做了幾次淨灘活動」 我是ESG 永續報告書的評審志工，每次看完各企業的永續報告書，有一個很深的感受： 數字都在，但「人」不在。 我是Melissa，從醫院公關出發，後來轉做 B2B 企業健康行銷。 有 ESG 永續管理師和金融永續基礎能力的證照， 第一年參與報告書評選就拿到了銅獎。 但比起這些，讓我更在乎的是一件事： ESG 的 S，不應該只是一個需要填好的欄位。 S 的範圍很廣—— 員工健康、心理安全、薪資公平、多元共融、人權、社區影響…… 這些都是企業對「人」的承諾。 我現在做的事，是站在 ESG的角度， 把這些承諾翻譯成企業聽得懂、做得到的語言。 在這裡，我會寫： ・為什麼 S 被台灣企業嚴重低估 ・HR 如何用數字讓老闆點頭 ・從評審視角看，ESG 報告 S 欄位最常見的問題 如果你是 HR 主管、ESG 負責人、或任何在企業裡在乎「人」這件事的人—— Let's connect!
🔹 Brand Building & Marketing Strategy Successfully established and led the Sensuyo Health Management Clinic brand, driving market strategy, branding, and marketing planning. 🔹 Digital Marketing & Social Media Growth Optimized social media ads, generating 400+ weekly leads while maintaining a CPA of $100–120. Built the brand website in 3 weeks, enhancing online visibility and credibility. 🔹 Event Planning & Partnerships Led grand opening events, customer engagement activities, and strategic brand collaborations. Integrated influencer marketing and word-of-mouth campaigns to strengthen brand awareness. 🔹 Integrated Multi-Brand Marketing Managed Sensuyo Physical Therapy & Sensuyo Health Management Clinic, implementing cross-brand strategies to drive revenue growth and brand value.
Led the team to launch the new brand "Javaya Flâner" from the ground up, including CI design, website development, digital marketing, and opening event planning. Achieved a million-dollar sales target in the first month of opening and realized a 40% increase in sales in the second month.
Developed the Wizaviu brand promotion plan, leveraging both domestic and international exhibitions (Kaohsiung Smart City Exhibition, Computex 2022, IACP 2022, ISC West 2023, etc.) to promote "Smart Camera Solutions" and "Smart Dashcam Solutions." By highlighting product features and focusing on vaccine transportation, we packaged the cold chain topic to showcase "Smart Dashcam Solutions" at Computex, attracting inquiries from clients in Japan, Singapore, the United States, and other countries.
Responsible for marketing and cross-industry collaboration projects for two brands under Hexagon Group - "Engolili Light Eateries" and "Merry Pho—American Vietnamese Cuisine," as well as five food brands under the subsidiary Throne International - "Ginza Anzu Japanese Pork Cutlet," "Kyoto Kachigai Beef," "Duan Chunzhen," "Osaka Osho," and "Sun Tomato Noodles." Managed the workload for seven brands simultaneously during understaffed periods. My responsibilities include: 1. Store Expansion Assistance: Assisted in the opening of three outlets for the "Merry Pho" brand within six months, with plans for three more franchise store openings in the second half of the year. 2. Seasonal Marketing Events: Planned multiple new product launch events for various brands, with "Engolili Light Eateries" having events scheduled every 1.5–2 months. 3. Data Analysis: We reviewed the effectiveness of each brand’s promotional events weekly and conducted monthly analyses of product sales for strategic planning over the next three months. 4. News Topic Management and Release: Provided brand features and new food items for media exposure, aligning with seasonal and current events. 5. Media Relations: Liaised with journalists (consumer and local) for interviews and managed media reception arrangements. 6. Blogger Engagement and Collaboration. 7. Cross-Industry Collaboration: Negotiated and executed partnerships with various companies such as the film "Marry Me Again," cosmetics and skincare brand "Innisfree," Taishin Bank, Chinatrust Commercial Bank, and MOMO, enhancing brand exposure through cross-industry collaborations, co-branded products, and member exchanges.
At Hsinchu Mackay Memorial Hospital, I had the privilege of being recognized by the director and establishing the "Public Communication Team." My main responsibility was to integrate traditional and new media to promote new medical technologies and showcase smart healthcare applications to the public. Simultaneously, I employed an approachable manner to convey complex medical education information to the public in an engaging and understandable way.