Taipei, Taipei City, Taiwan
With more than 30 years of cross-industry experience in business management, brand development, and market expansion, I help businesses transformation, overcome growth challenges, and build their next growth curve. Throughout my career, I have gained experience across technology, home appliances, cosmetics, biotechnology, retail channels, cross-border markets, and startup acceleration programs. These various experiences have given me a broad perspective on how businesses grow and create sustainable value. I have supported companies during critical stages — including growth bottlenecks, organizational transformation, market repositioning, and new business development. By combining strategic thinking with hands-on execution, I help business leaders identify opportunities, integrate resources, improve operations, and turn strategies into actionable results. My expertise includes: • Business strategy and transformation • Brand positioning and market expansion • Business development and growth strategy • Organizational integration and operational improvement • B2B and B2C marketing strategy • Cross-border market development From 2022 to 2023, I served as Project Manager and Startup Advisor for the Ministry of Economic Affairs SME Administration Corporate Accelerator Program (CAP). I supported startups in market expansion, operational improvement, and marketing strategy, while also helping connect startups with investors through Demo Day events. This experience strengthened my understanding of innovation, entrepreneurship, and growth challenges faced by emerging businesses. I have also represented companies in discussions with trade associations and business partners across Singapore, Malaysia, and Indonesia, gaining practical experience in Southeast Asian markets and cross-cultural business development. In addition to my business experience, I completed the Leadership Coaching Level 1 certification at iCoach School in 2025, further strengthening my ability to support leaders and teams through coaching conversations, communication, and value creation. Today, I am passionate about helping traditional businesses, growing companies, and next-generation leaders transform challenges into opportunities — building stronger organizations, sustainable growth, and a successful future.
多年職場經驗讓我看見，許多企業面臨的問題並非單一營運議題，而是成長瓶頸、世代落差與品牌發展方向未整合所造成的停滯。 目前以經營策略顧問身份，聚焦協助企業： • 突破成長瓶頸 • 推動企業轉型升級 • 化解世代落差，促進傳承整合 • 建立品牌優勢與市場吸引力 • 打造可持續的經營基礎 致力協助台灣企業走向永續經營與世代傳承。 With years of business experience, I’ve seen that many companies struggle not because of one single issue, but because growth bottlenecks, generational gaps, and unclear brand direction remain unresolved. As a Business Strategy Consultant, I focus on helping businesses: • Break growth bottlenecks • Drive transformation and upgrades • Align generations for succession • Build brand advantage and market appeal • Create sustainable foundations for long-term success Committed to helping Taiwanese businesses build sustainable, multi-generational success.
For two consecutive years, I have received the Corporate Accelerator Program (CAP) grant from the Small and Medium Enterprise Administration of the Ministry of Economic Affairs, Taiwan. In this role, I have been responsible for project execution and mentoring startups, guiding them to expand beyond Taiwan and venture into the Southeast Asian market. Throughout this journey, I have frequently provided one-on-one assistance to startups, addressing their operational and marketing challenges. I have also personally immersed myself in experiencing the products and services offered by these startups, offering valuable advice to enhance their thinking and strategies. As a result of our collaborative efforts, these startups have progressively expanded their reach, broadened their market presence, and experienced significant performance growth by 2023.
Responsible for Marketing/E-commerce/Channel Sales/ Merchandise development Establish an O2O business model / SOP Planning to build an O2O and CRM system Build Management report Use channel resources to promote brand/commodity exposure opportunities.
In OGAWA, I am responsible for Marketing/E-commerce/Channel Sales/Supervisor for Taipei District. *Import digital-thinking and establish an O2O business model. *Sponsor the annual meeting of interior designers, then promote the massage chair to the interior designer industry. *Co-work with channel to promote brand/commodity. *Enhance brand awareness, OGAWA is one of six finalists in this massage category (Organizer: YAHOO & everydayhealth) in 2021. *Achieved 100% growth in Q1 2021 revenue compared with previous years. *Increased e-commerce monthly sales by 10x after takeover *Planning to build an O2O/ official website and CRM system
In TOSAKA, I have complete experience in e-commerce and marketing experience. Responsible for >lead e-commerce and marketing staff to meet the goal and set up sales and marketing department rules. >lead the marketing team members to complete: -the new product's up to market plan, -media campaign (including Traditional and digital) , - in-store display (display stand, POP), - new product launch & press conference -marketing budget plan and expense control, -charity event (including line sticker with 1919 charity) -successfully turned slow-moving products into good sellers >for e-commerce department, manage online store for e-commerce platform (including the MOMO...) , official website, and call center. also handle flagship store in momo.