Columbus, Ohio, United States
Profit is a verb. Despite what people say, few DO what's necessary to achieve growth. To profit, growth requires action. We identify growth opportunities. We capitalize on the best opportunities. Our clients grow and profit. Our thinking sets us apart; it always precedes the tactics. Business Growth Results: a few examples New sales, new markets, new customers, new products • VersaShield brand grew 56% CAGR for four years and resulted in $47M acquisition of Halex by GCP • Our Family Home expanded from 2 locations to 11 locations in 2 cities and from $1M to $4M in sales • Evolution Lighting +$4M; market research: incremental listings; innovations: 14 ideas, 4 commercialized Brand Strategy Positioning, competitive analysis, differentiation, value propositions, go-to-market and growth planning Business Execution • Effective Branding based on the best practices of global brands: Disney, AOL/Time-Warner, Limited Brands, Bath & Body Works, Razor-Back, John Deere, Nickelodeon, and Newell Rubbermaid • Effective, Consistent Communications and Promotion As determined through quantifiable, ROI-focused metrics • Consumer Insights Listening to, and learning from, customers and consumers - the ultimate decision makers Inform decision making through surveys, interviews, focus groups, and secondary sources • Innovation Successful track record across industries of driving profit through award-winning ideas New product/service development, execution, and commercialization Specialties: Business/marketing/GTM strategy, consumer insights, growth planning, B2B, innovation, branding, communications, messaging, advertising, and social/digital marketing Why hire a CMO? Rent One! Site: F4Marketing.com Email: [email protected] Call: 614 886 5765 Complimentary first talk: Let's talk about growing your business significantly, taking it to the next level.
Driving growth for your business: Business strategy, marketing, and advisory services Business Growth Results: a few examples New sales, new markets, new customers, new products • VersaShield brand grew 56% CAGR for 4 years, resulting in $47M acquisition of Halex by GCP • Our Family Home grew sales 4X and expanded from 2 locations to 11 locations in 2 cities • Evolution Lighting +$4M from market research: incremental listings at major Big Box retailer; innovations: 14 ideas, 4 commercialized to date > Identify growth opportunities > Capitalize on profitable opportunities Growth Strategy • Where are the growth opportunities? Which are most profitable? Branding, Positioning, and Repositioning • Who are we? Who are we not? Who will we be in the future? Marketing: Promotion/Advertising/PR/Guerilla/Digital/Content/Social - all traditional and non-traditional media • How do we let everyone know about us? What message will resonate with decision makers? Consumer Insights and Research • What do people think? What will they do? Ideation/Innovation/New Product Development and Commercialization • What better products and services can we offer? Financial Advisory - industry and category advice for financial professionals • What are current relevant trends and salient considerations? Industries: B2B, tech, healthcare, building/construction, startups, social enterprises, professional services, higher education, consumer/CPG Our clients benefit from the CMO (Chief Marketing Officer) perspective we offer. Project based: We scope a project and can work with in-house staff to execute and track results. Why hire a CMO? Rent one! Email: [email protected] Mobile: 614 886 5765
Teaching MBA/upper-class strategy, capstone, research, management, international/global marketing, consumer behavior, branding/advertising/promotional strategy, and content marketing classes - Created Target (stores) case competition for Marketing Strategy Capstone course
Corporate Officer/Member of Leadership Team Led Marketing: Strategy, Research, Promotion/PR, New Products/Innovation - Successful in the sale of company to a strategic buyer for $50M -- Originally owned by Oaktree Capital Management (large private equity company) -- Sold to Castle Harlan (private equity company) - Transitioned to strategic marketing organization from sales driven - Created innovation function based on proprietary consumer insights - Developed innovative, award-winning, highly profitable new products - Generated strong retail pull with new products and exclusive products
Head of Marketing for Anchor Hocking Div. - Member of Executive Team - Led Strategy, Research, Promotion, and New Product Development Process - Created consumer-focused strategic marketing and innovation capabilities
Bath & Body Works Division Health and Beauty Aids Category - Repositioned brand to grow sales from ~$800 million to over $1 billion through new strategy, consumer insights, effective merchandising, and retail metrics - Core Brand (body lotion, shower gel, etc.) - Specialty Retail Channel