East Syracuse, New York, United States
Strategic marketing leader with 8+ years of experience driving integrated marketing initiatives across retail, pharmacy, and community-based organizations, supported by 20+ years of progressive leadership experience within a large, multi-location business. I specialize in building and leading customer-focused marketing strategies that combine CRM, loyalty programs, retail media, and community partnerships to drive engagement, retention, and long-term growth. My work spans personalized digital marketing, brand campaigns, and experiential initiatives—always with a focus on connecting business objectives to meaningful customer experiences. In my current role, I lead cross-functional marketing efforts across customer communications, loyalty strategy, vendor partnerships, and community engagement programs. I manage and develop team members while guiding complex, multi-channel initiatives from strategic concept through execution. I’m known for my ability to bridge strategy and execution—bringing structure, clarity, and collaboration to fast-moving, high-impact work. I thrive in environments where I can influence direction, build strong partnerships, and deliver marketing that makes a measurable impact. I’m particularly interested in opportunities that expand customer-centric marketing, digital transformation, and partnership-driven growth.
Lead strategy and execution of integrated marketing initiatives across retail and pharmacy channels, including CRM, digital, in-store, and retail media. Oversee loyalty programs and personalized customer communications to drive engagement, retention, and lifetime value. Manage and develop a team while partnering cross-functionally with operations, merchandising, IT, and senior leadership. Direct vendor relationships and external partnerships, expanding community engagement and strengthening brand presence. Own marketing budget tracking and GL management, ensuring alignment with financial targets and optimizing spend. Drive cross-functional initiatives, including enterprise digital transformation efforts (eCommerce, PIM, and customer experience platforms). Lead multi-channel campaign planning and execution, aligning marketing strategy with broader business goals. Support marketing initiatives across a multi-location retail network serving nearly 100 store locations and a large regional customer base.
Led multi-channel marketing strategy and execution across CRM, loyalty, digital, PR, and mass media campaigns. Managed customer acquisition, retention, and engagement strategies using data-driven insights and consumer behavior analysis. Directed the tHRiVe loyalty program and personalized marketing channels (email, mobile app, web, digital coupons, and social media). Developed and executed partnerships, sponsorships, and community initiatives to increase brand awareness and engagement. Acted as project lead across cross-functional teams, ensuring alignment between marketing, pharmacy, and retail business objectives. Supported budget planning and spend tracking, contributing to improved financial visibility and accountability.
Supervised marketing operations and supported execution of retail and loyalty initiatives across multiple channels. Collaborated cross-functionally to support customer journey strategy, from acquisition through retention and advocacy. Led rollout and optimization of loyalty program initiatives and Salesforce Marketing Cloud capabilities. Coordinated PR, media, and promotional opportunities to drive brand awareness and engagement. Managed project timelines, resources, and campaign execution across marketing programs.